The fastest growing new wine in Texas, DESTINY Moscato, is taking the state by storm and quickly becoming the most talked about new beverage in the country.
HOUSTON, TX, Nov. 11, 2015 /CNW/ - The goal to become the #1 wine sold in Texas in 2016 doesn't seem so far-fetched for DESTINY Moscato after setting the single weekend sales record at HEB stores.
Based on that early success and others, Red Styxx Beverage is announcing today that DESTINY will be available in 2016 in every major grocery chain across the state including: HEB, Kroger, Walmart, Fiesta, Tom Thumb, Randalls, Albertsons and WB's (within Costco) as well as in many other locations.
"In my wildest dreams, I never could have predicted that there would be such a demand for this wine," said Houston, TX entrepreneur and DESTINY partner, Mark Thierry. "It has been unbelievable how people have supported DESTINY."
Robert L. Johnson foresaw the vast potential of these two entrepreneurs when he suggested they team up as business partners. Together they created DESTINY, and the new wine has grown exponentially thanks to an ambitious distribution and marketing strategy. Case in point, the DESTINY Launch Party. Held October 10th in Houston, it saw over 10,000 people party with celebrities including Nicole Murphy (Supermodel and ex-wife of Eddie Murphy), Yazz (star of Fox's hit TV show Empire), Big Tigger (106 & Park), the cast of Hollywood Exes (VH1) and more. This helped DESTINY generate an incredible 42 million social media impressions in just the last month.
"It's been a whirlwind," said Fulgham. "But we believe in this brand, and we'll go to great lengths to make sure everyone can enjoy it."
DESTINY will continue to roll out in New York, Georgia, Florida, California, and other states beginning in the 1st Quarter of 2016.
SOURCE Red Styxx Beverage