The campaign highlights leading organizations across Massachusetts. Each company's brand is added to an electronic and printed campaign map that is promoted online as well as at industry events and career fairs. The map will be on display at BIO's Annual Convention held in Boston in June 2012.
"With the BIO Annual Convention in Boston in 2012, we are thrilled to have such a strong showing for the Genetown campaign," said Joe Kroog, BioSpace Product Director at onTargetjobs, the parent company of BioSpace. "We're proud to showcase the area's thriving life science region and connect thousands of specialized professionals through the program's promotions and resources."
Genetown is part of a series of Hotbed campaigns hosted on individual BioSpace web pages. 2012 campaign sponsors include MassBio; participant companies include Biogen Idec, Pfizer, Millennium, Vertex Pharmaceuticals Incorporated, AstraZeneca, Sanofi Pasteur, Genzyme, and more.
BioSpace.com is the leading online resource for industry careers, news and resources. For 25 years, BioSpace has helped accelerate recruitment, communication and discovery among business and scientific leaders within life sciences.
An onTargetjobs, Inc. company, BioSpace powers DeviceSpace.com, an information and recruitment resource for the medical device and diagnostics industries, as well as ClinicaSpace.com, a similar resource for clinical research markets.