STOCKHOLM, March 15, 2016 /PRNewswire/ -- Introducing BIRCH: a sustainable, reusable, fresh alternative to the traditional drinking bottle. The components of BIRCH, made of birchwood, are harvested from sustainably managed forests in Northern Europe.
"The idea came about after we (the team behind Sustainable Cards) successfully brought the first wood card to market, now used as gift cards and key cards by some of the leading retailers and hotel chains worldwide (e.g. Salomon, Whole Foods and Four Seasons). We then realized that we could use wood as a material in a number of applications which have traditionally required plastic. With our network of partners we set out to explore this further and go after markets where consumers accept environmentally hazardous products due to a lack of alternatives. The water bottle, used by all of us almost every day, quickly became an obvious challenge we just had to win," said CEO Johan Kaijser.
A 30-day crowdfunding campaign for the production of BIRCH, with a goal of $35,000, will be launched on Kickstarter on March 15, 2016 with an early bird price of $25 (including shipping within the U.S.). The product will be retailed at $50.
About Wonderful World Studios:
BIRCH is created by Wonderful World Studios, a design studio founded in 2016 focusing on sustainable products for the consumer market. The company has representation in Sweden and the U.S.
The team behind it has sprung out of several other initiatives within sustainability, and the actual environmental footprint is always at the center of the decision making process. The vision behind the company is to inspire and empower consumers to care and make choices taking us onto a more sustainable path than the current "business as usual".
For more information, please visit the Kickstarter campaign.
Follow BIRCH on Facebook.
SOURCE Wonderful World Studios