Bird Street Books Off And Running With First #1 New York Times Best Seller

LOS ANGELES, March 4, 2013 /PRNewswire/ -- Bird Street Books, Inc. is proud to announce its first New York Times best-seller.  "Life Code: The New Rules for Winning in the Real World," by Dr. Phil McGraw (released February 12, 2013) debuted on the NY Times Best Seller List at #1 for the week of February 9-16 and remained #1 for the week of February 16-23. It also hit #1 on Amazon Best Sellers and The Wall Street Journal's Best-Sellers, and reached #17 on USA Today's Best-Sellers list.  

"We are excited that our first foray into retail distribution resulted in a New York Times #1 best-seller," says Jay McGraw, founder of Bird Street Books. "I am proud to introduce the public to Bird Street with such a gold standard project.  "Life Code" sets the bar very high in terms of success, content, and of course, author. We hope to maintain this level of accomplishment with the many exciting projects we will be introducing in the coming months."

In "Life Code: The New Rules for Winning in the Real World," best-selling author Dr. Phil McGraw abandons traditional thinking and tells readers the ugly truth about the users, abusers, and overall "bad guys" we all have in our lives. Readers will gain incredible insight into these negative people, which he refers to as BAITERs (Backstabbers, Abusers, Imposters, Takers, Exploiters, Reckless), and will gain the tools to protect themselves from their assaults. Dr. Phil's new book also identifies the "Evil Eight" identifiers, as well as the "Secret Playbook," which contains the "Nefarious 15" tactics BAITERs use to exploit people mentally, physically, socially and professionally. "Life Code" then focuses on individuals and their playbook, which contains the "Sweet 16" tactics for winning in the real world.

In addition to creating more than 1,500 hours of national television devoted to helping people create better lives and families, Dr. Phil is the author of seven #1 New York Times best-sellers, published in 39 languages with more than 24 million copies in print. Because of his broad education, training and experience in the field of psychology, and his unique ability to effectively communicate in common sense language, Dr. Phil is frequently called upon for his expert opinion on current events by major national and international news outlets, including the  "Today" show, "Good Morning America," and "Anderson Cooper 360."

"Life Code" is also showing strong sales in alternative formats including audio, e-book and DVD.

About the Publisher:

Bird Street Books, Inc. was founded in 2012 by Jay McGraw, a New York Times best-selling author and executive producer of the Emmy® award-winning, syndicated daytime series, "The Doctors." McGraw's titles include: "Life Strategies for Teens," "Jay McGraw's Life Strategies for Dealing with Bullies," "The Ultimate Weight Solution for Teens," "Daily Life Strategies for Teens," and "Closing the Gap."

Bird Street Books' publishing model has found success championing authors whose training and methods achieve definable results for their audiences. The company leverages its extensive experience communicating directly to consumers through television to create content that translates directly to sales. Proven by the incredible success of "The 17 Day Diet" (authored by Dr. Michael Moreno), with over 1.1 million in retail sales, Bird Street Books continues to grow and attract popular health, fitness and lifestyle authors, including Dr. Andrew Ordon ("Better in 7: The Ultimate Seven-Day Guide to a Better You") and top-selling fitness expert Denise Austin ("Side Effect: Skinny, Denise Austin's Fat Blast Diet"). Drawing from and responding to what consumers want, Bird Street Books has defined a "premium presale" publishing and marketing model that creates a targeted launch base for many of its releases.

Bird Street Books also offers the unique ability to bring the biggest and best titles to consumers through its exclusive online sales portal www.thebooknook.com. The Book Nook offers book lovers a quick and easy online book-buying experience with lower costs than suggested retail pricing and without the distraction of TVs, clothing or furniture for sale. It is the "premium presale" venue for many of Bird Street Books' new releases.

Contacts:

Bird Street Books
Andrea McKinnon
Andrea.McKinnon@birdstreetbooks.com 
818.562.3136

Dr. Phil McGraw
Stacey Luchs
Stacey.Luchs@cbsparamount.com
323.956.3357

SOURCE Bird Street Books, Inc.



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