BISSELL(R) Sweeps Simple Cleaning Category with New Smart Details(TM) Line

Innovative Products Prove 'It's All in the Details'

GRAND RAPIDS, Mich., March 22 /PRNewswire/ -- BISSELL Homecare, Inc. today unveils Smart Details, the company's first line of simple cleaning tools. This innovative collection of brooms, dusters, mops and small brushes proves sometimes the biggest breakthroughs are deceptively simple. Inventive features like collapsible handles for easy storage, jointed handles to angle under furniture, soft touch grips, and circular ends for hanging make everyday cleaning tasks easy and enjoyable.

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"We realize consumers need quick cleaning tools that are convenient yet efficient, as well as fun to use," says Jim Krzeminski, BISSELL's executive vice-president and chief customer officer. "With BISSELL's strong heritage as household cleaning experts, we were able to naturally extend our brand to offer basic cleaning tools with smart designs to easily and effectively address homecare needs."

One highlight of the BISSELL Smart Details line is the Pet Hair Broom ($24.99). With its patent-pending design, the multi-function broom features movable rubber bristles that work like a magnet to attract pet hair and have the strength to sweep heavy particles. A set of regular bristles allows for everyday sweeping of dust and debris, and reaches into corners with its angled design. Because of the adjustable bristles, this broom can be used on bare floors and rugs.

Additional floorcare items include the Polished Floor Broom ($19.99) with soft, natural horse hair bristles for sweeping fine particles and maintaining the luster of wood floors. And the Scoop Dust Pan Set ($9.99) is uniquely shaped to securely hold dust and debris while its rubber edge forms to the floor's surface for a cleaner sweep up.

The Microfiber Floor Duster ($19.99) offers bendable edges to clean baseboards and floors in one swipe, while the Microfiber Lightweight Mop ($19.99) can be used damp for mopping, dry for dusting or with disposable cloths. These two products feature jointed handles that angle to easily reach under furniture and heads that swivel 360 degrees to clean tight spots conveniently.

A complementary Microfiber High Reach Duster ($19.99) extends your reach up to 14 feet for hard-to-reach areas and has a pivoting head that locks into place at multiple angles. Plus, it can be separated from the base to use as a handheld duster. Smaller, task-specific Grout, Dish and Household Brushes ($3.99 - $4.99) work hard to easily and diligently clean up all around the home.

Smart Details will be available at major retailers in May. Visit www.bissell.com to learn more about BISSELL's full line of products.

About BISSELL Homecare, Inc.

A 133-year-old company, Grand Rapids-based BISSELL Homecare, Inc., is a floor-care innovator and international manufacturer of home-cleaning products, including sweepers, vacuums, deep-cleaning machines and cleaning formulas sold at retail locations worldwide. The company, in its fourth generation of family leadership, is the seventh-oldest privately held manufacturing company in the United States.

SOURCE BISSELL Homecare, Inc.

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