"We look forward to enabling our customers – and in turn their customers – with the powerful technology and capabilities the PHY.net platform from BKON provides," said John Romney, Global Practice Lead, Omnichannel Digital and Commerce Services, Dell Services.
PHY.net is the only content creation, deployment, management and measurement tool that works simultaneously with web browsers as well as native apps (Android and iOS). As a component of an omnichannel marketing program, it addresses a single "micro-moment" in the customer journey, which is when a consumer is near a product or service and has a need.
"This is a grand opportunity for BKON Connect and for Dell," said Richard Graves, BKON Connect's CEO. "Dell is recognized for its deep portfolio across multiple industries. We offer their customers, across verticals, a powerful new point of engagement on devices that people have with them all the time."
Graves added: "We expect that inbound will become the dominant proximity marketing technology because of its deployment simplicity, its consumer-first approach, and effectiveness in generating qualified leads. Our tools provide a unique and critical component to an omnichannel marketing program to target and win micro-moments."
About BKON Connect:
BKON Connect is the leading inbound proximity marketing platform. Our tools make it simple for marketers to quickly create, manage, and measure precision inbound marketing campaigns that are simultaneously available to consumers through smartphone apps and browsers. Named to the 2016 Cool Vendor list for Mobile and Wireless by research firm Gartner, Inc., BKON makes information easily distributable and discoverable during key micro-moments when consumers are in physical places and are seeking incentives, product or service information, or some entertainment.
Edwin Acevedo, BKON Connect
(615) 861-1628 x 706
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SOURCE BKON Connect, Inc.