Blending Cultural Lines
- Oster(R) Promotes Latest Latin Crossover Drink -
BERKELEY, Calif., July 7 /PRNewswire/ -- First came the margarita, now one of the leading U.S. appliance manufacturers is hoping Americans will leap on the Licuado bandwagon. The Licuado (pronounced lee-kwa-doh) is the latest Latin crossover drink to capture American taste buds. Popular across Mexico and the Spanish-speaking Americas, this milk and fruit-based blended beverage has become the "drink del dia" in California, Texas and other parts of the country. Beginning this month, leading consumer products giant Sunbeam Products, Inc. will promote Latin Licuados with its popular Oster(R) brand beehive blenders. All Oster(R) Contemporary Classic Combination units -- with portable Blend N Go(TM) cups -- will contain a GOT LICUADO? recipe pack-in CD featuring Oster(R) spokesperson and celebrity chef, Michelle Bernstein. "Although Licuados are rooted in Latin culture, they've become popular with all groups and ages," says Lori Gonzalez, Marketing Director, Oster(R) Global Appliances. "This promotion is one way the Oster(R) brand inspires consumers to be creative and innovative." The California Milk Processor Board (CMPB) -- who created GOT LICUADOS? based on their popular GOT MILK? tagline -- predicts this traditional non-alcoholic Mexican beverage will become the next burrito. "Licuados are making their way out of Hispanic restaurants and into mainstream kitchens," says Jeff Manning, CMPB executive director. "And Oster(R) is leading the way." "The Oster(R) Blend N Go(TM) cup and Licuados are perfect for a nutritious snack or light meal," continues Gonzalez. "The possibilities are endless." In fact, Licuados are all about creativity and fun. Whether it's the traditional milk and fruit blended drinks, or more innovative concoctions using "pumpkin pie filling," or "peanut butter," Licuados are limited only by the imagination. Licuado recipes are available at www.oster.com or www.gotmilk.com -- or consumers can create their own masterpieces by blending milk, ice and favorite fresh fruit and flavorings. The Oster(R) Licuado promotion is an exclusive partnership with Costco Stores. Licuado demonstrations will take place at 187 warehouses nationwide during the 2004 peak summer blending season.
SOURCE The California Milk Processor Board
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