blinkx Announces 28 New Media Partnerships to Serve Niche Audiences offers broadest variety of Long Tail video content

Aug 28, 2007, 01:00 ET from blinkx

    SAN FRANCISCO, Aug. 28 /PRNewswire/ -- blinkx, the world's largest
 video search engine, today announced 28 new partnerships with special
 interest, or "Long Tail," media companies. Through these agreements, blinkx
 has expanded its index of more than 14 million hours of searchable video
 content into new genres and categories, and extended its leadership in
 delivering the most diverse material and intuitive viewing experience on
 the Web.
     Broadband penetration and advances in video compression have driven the
 proliferation of multimedia content on the Web and resulted in the
 mainstream consumption of online video. As technical progress has
 dramatically lowered the barrier to entry for Internet publishing, more
 independent producers are distributing their video content online, and
 achieving great success among smaller, but dedicated, audiences.
     In addition to indexing mainstream media, blinkx is committed to making
 it easier to locate this niche video content on the Web.
     "The democratization of media is one of the most exciting possibilities
 of the Web -- the idea that people with common interests can build a
 community, regardless of their physical location," said Suranga
 Chandratillake, founder and CEO, blinkx. "blinkx is helping to deliver on
 that promise by indexing the broadest variety of video content on the Web
 today, and making it easier for everyone -- from bikers to brides-to-be --
 to find material that appeals to their specific interests."
     Among the new partnerships signed are Cycling TV and Wedding TV, two
 broadband television channels with specialized offerings on the Web.
 Dedicated to serving the world's cycling community, Cycling TV offers live
 feeds of cycle races around the world, including behind-the-scenes coverage
 of the Tour de France. Wedding TV has something for every stage of the
 romantic relationship: from personal wedding videos to reality shows and
 documentaries, the site also offers expert advice on planning the perfect
 wedding and follows couples as they prepare to tie the knot.
     blinkx also recently signed an agreement with Eye Music Network, a Web
 site featuring more than 3,500 hours of the best of the best music videos
 from pop, rock, reggae and more. Music fans can also create their own music
 video channels and share them with friends. In addition, blinkx has teamed
 up with GeoBeats, a producer of professional video travel guides, to give
 travel enthusiasts a sense of a destination's local flavor and to help them
 plan their next memorable adventure.
     About blinkx
     blinkx (London AIM: BLNX) is the world's most comprehensive video
 search engine. Today, blinkx has indexed more than 14,000,000 hours of
 audio, video, viral and TV content, and made it fully searchable and
 available on demand. blinkx's founders set out to solve a significant
 challenge -- as TV and user-generated content on the Web explode,
 keyword-based search technologies only scratch the surface. blinkx's
 patented search technologies listen to -- and even see -- the Web, helping
 users enjoy a breadth and accuracy of search results not available
 elsewhere. In addition, blinkx powers the video search for many of the
 world's most frequented sites. blinkx is based in San Francisco and London.
 More information is available at

SOURCE blinkx