AdHoc Delivers Emotive Power of TV Advertising, With Relevance and Utility

of Contextual Search Advertising

    SAN FRANCISCO, California, June 25 /PRNewswire-FirstCall/ -- blinkx,
 the world's largest video search engine, today unveiled AdHoc, the first
 contextually relevant video advertising platform. Just as Google's AdSense
 transformed advertising on the Text Web, blinkx's AdHoc platform will
 revolutionize video advertising by matching compelling, customized,
 TV-style ads to your audience on the Video Web.
     Search technology performs two useful functions - finding content, and
 also matching that content to meaningful, relevant advertising. blinkx's
 distribution strategy has established it as the de facto standard for video
 search on the Web, so the natural evolution was to apply that proven
 technology to the automatic selection of ads. AdHoc leverages blinkx's
 patented speech-to-text transcription and visual analysis technology to
 understand video content more thoroughly and effectively than any other
 service today, and can therefore dynamically place the most pertinent
 advertising against it.
     Online video presents an extremely attractive opportunity for
 advertisers and media companies: targeted distribution with the potential
 for immediate action, and the availability of real-time metrics to assess
 the effectiveness of a given campaign.
     blinkx's AdHoc platform offers content partners and advertisers a
 unique value proposition -- video advertising which combines the emotive
 power of TV promotion, with the relevance and utility of contextual search
 advertising. This is an exciting prospect, not only in terms of enhancing
 viewer experience, but also in increasing the effectiveness of campaigns.
     In addition to its unrivalled relevance, the AdHoc platform offers
 media companies and advertisers the most flexible solution for customizing
 the timing and appearance of video ads, with options that include pre-,
 post- and mid-roll placement, as well as dynamically-selected banners,
 in-video mini-banners and a unique, post-roll catalog view. Partners can
 even select which ad databases to leverage - their own, the blinkx AdHoc
 platform, or even external ad systems, such as Google's AdWords.
     "Until now, online video advertising was a kind of Frankenstein's
 monster - an attempt to cobble together technology that was built for Text
 Web banner advertising and apply it to an entirely new medium - the Video
 Web," said Suranga Chandratillake, founder and CEO, blinkx. "The AdHoc
 platform is revolutionary because it was built from the ground up to
 address rich media, resulting in higher monetization for media companies,
 more effective marketing for advertisers and, most importantly, a useful,
 non-disruptive experience for users."
     "As video choice continues to explode, consumers desperately need tools
 that help them easily find what they're interested in," said Tim Hanlon,
 Senior Vice President at Denuo, the media futures unit of ad giant Publicis
 Groupe, S.A. "At the same time, marketers clamor to reach interested,
 though ever-fragmenting audiences with judicious and relevant ad messaging.
 AdHoc's contextual video approach deftly bridges those two forces, allowing
 information and advertising to flourish in a mutually beneficial way."
     The AdHoc platform is available to advertisers, media companies and
 other partners effective immediately.
     About blinkx
     blinkx (London AIM: BLNX) is the world's most comprehensive video
 search engine. Today, blinkx has indexed more than 12,000,000 hours of
 audio, video, viral and TV content, and made it fully searchable and
 available on demand. blinkx's founders set out to solve a significant
 challenge - as TV and user-generated content on the Web explode,
 keyword-based search technologies only scratch the surface. blinkx's
 patented search technologies listen to - and even see - the Web, helping
 users enjoy a breadth and accuracy of search results not available
 elsewhere. In addition, blinkx powers the video search for many of the
 world's most frequented sites. blinkx is based in San Francisco and London.
 More information is available at www.blinkx.com
     Media Contact:
 
     Tim Turpin
     OutCast Communications
     +1-415-392-8282
     Tim@outcastpr.com
 
     Edward Bridges / Haya Chelhot
     Financial Dynamics
     +44-20-7831-3113
     blinkx@fd.com
 
 

SOURCE blinkx

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