blinkx Launches Wiki and Handbook for Video Search Engine Optimization

World's Leading Video Search Engine Unveils Guidelines for Maximizing

Traffic to Online Video

Mar 13, 2007, 01:00 ET from blinkx

    SAN FRANCISCO, March 13 /PRNewswire/ -- blinkx (,
 the largest video search engine on the Web, today unveiled a set of
 guidelines and a community site at to help
 advertisers, marketers and content owners maximize traffic to online video.
     The proliferation of broadband has driven unprecedented consumer demand
 for rich media on the Internet, and as a result, advertisers and content
 producers are strategically diverting their focus from text to audio and
 video content.
     "Because blinkx was built from the ground up for the video Web, we have
 observed many things and created a number of internal best practices.
 Today, we feel ideally positioned to offer useful insight into the art and
 science of optimizing video content on the Web," said Suranga
 Chandratillake, founder and CTO of blinkx.
     In introducing its Video Search Engine Optimization wiki and
 guidelines, blinkx's goal is to provide a forum for discussions around best
 practices, as well as clear and thorough recommendations on how to maximize
 results for your video content. The whitepaper covers contains practical
 and technical tips including:
     -- Cleaning and conversion of metadata
     -- Optimizing titles, description and filenames
     -- Leveraging sitemaps
     -- Utilizing Media RSS
     -- Content Management
     -- Where to submit
     -- What to Avoid
     "With the explosion in online video, we've received an enormous number
 of questions from content producers who want to maximize the exposure of
 the video they've put into our system, and I wanted to build a more
 structured assistance program for them," said Chandratillake. "This effort
 isn't intended to make money, we simply wanted to be open and transparent
 about how blinkx and other search engines rank rich media content. Over
 time, we're hoping the wiki will become a useful tool and forum for the
 entire community."
     Denuo, the media futures unit of marketing/communications agency
 holding company Publicis Groupe, S.A., is collaborating with blink on the
 Video SEO Initiative. The agency will be conducting independent research in
 the area and contributing to the forum.
     "The exploding supernova of digital video content creation and
 distribution continues unabated, and the need has never been greater for
 tools and approaches that bring some semblance of order to today's
 relatively rudimentary processes of programming and sponsorship," said
 Timothy Hanlon, senior vice president, Denuo. "blinkx's open-source
 approach to video search optimization is a huge step forward in advancing
 our collective best practices in video navigation, and we're eager to help
 them and our marketing clients use it to better enable successful
 advertising outcomes."
     As the pioneer in video search technology, blinkx has built a
 reputation as the smartest way to search new forms of online content, such
 as video and podcasts. blinkx uses advanced speech recognition technology
 that delivers results that are more accurate and reliable than standard
 metadata-based keyword searches.
     About blinkx
     blinkx is the world's most comprehensive video search engine. Today,
 blinkx has indexed more than 7,000,000 hours of audio, video, viral and TV
 content, and made it fully searchable and available on demand. blinkx's
 founders set out to solve a significant challenge -- as TV and Garage Video
 on the Web explode, keyword-based search technologies only scratch the
 surface. blinkx's patented search technologies listen to -- and even see --
 the Web, helping users enjoy a breadth and accuracy of search results not
 available elsewhere. In addition, blinkx powers the video search for many
 of the world's most frequented sites. blinkx is a privately-held company
 based in San Francisco and London. More information is available at
     Julia Blystone
     OutCast Communications

SOURCE blinkx