blinkx delivers targeted advertising, packaged around ITN video content, for Daily Express, Daily Star and OK! Magazine online sites

SAN FRANCISCO, Dec. 17 /PRNewswire/ -- blinkx, the world's largest video search engine, today announced that, under the terms of an existing partnership with ITN, one of the world's leading news and multimedia content companies, blinkx-powered advertising is appearing on the Express Group's leading UK national newspaper and magazine websites.

Under the terms of the agreement, advertisements served by blinkx are being packaged around video content from ITN, which is shown on the websites of the Daily Express, Daily Star, OK! Magazine, new! Magazine and Star Magazine.

blinkx has powered advertising across ITN and its syndication partner sites since July 2008, which has expanded in 2009 to include the Daily Mail and Midlands News Association websites.

"We're thrilled to be working with ITN to power video advertising for the Daily Express Online and other prominent newspapers and websites," said Suranga Chandratillake, founder and CEO of blinkx. "News content is one of the most popular categories of online video and so there's clearly a tremendous opportunity for monetization."

blinkx's unrivaled contextual advertising platform for online video, blinkx AdHoc, is designed to enable blinkx's media partners to place highly relevant advertising against their video content on the Web. blinkx's AdHoc platform is unique because it was built from the ground up to address rich media, resulting in more effective marketing for advertisers, higher monetization for content owners, and, most importantly, a useful, non-disruptive experience for users.

"Our Premium News Network provides brands with an opportunity to serve ads on popular national and regional websites alongside a broad range of video content, including UK, showbiz, sports and business news," said Mark Browning, commercial director, ITN On. "For ad planners it massively simplifies the process of campaign planning as using blinkx means they have a single contact for ad sales, content and technology. It makes coordinating campaigns much easier and delivers a greater ROI. For publishers the result is the addition of high quality video journalism to their web presence, a more visually engaging website for users, and ultimately a new revenue stream at little cost."

As a pioneer in video search technology, blinkx has built a reputation as the most effective way to search new forms of online content such as video. With more than 650 partners and 35 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.

About blinkx

blinkx plc (LSE AIM: BLNX) is the world's largest and most advanced video search engine. Today, blinkx has indexed more than 35 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx's founders set out to solve a significant challenge - as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx's patented search technologies listen to - and even see - the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world's most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.

SOURCE blinkx

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