Blizzard Entertainment(R)'s World of Warcraft(R): The Burning Crusade(R) Surpasses One Million Peak Concurrent Player Milestone in Mainland China

Apr 11, 2008, 01:00 ET from The9 Limited

    SHANGHAI, China, April 11 /Xinhua-PRNewswire/ -- The9 Limited (Nasdaq:  
 NCTY) (''The9''), a leading online game operator in China, today announced
 that Blizzard Entertainment(R)'s World of Warcraft(R), the
 subscription-based massively multiplayer online role-playing game (MMORPG)
 has achieved a record peak concurrency of 1 million, the highest
 concurrency since the game's commercial launch in June 2005, following the
 launch of its new expansion pack, World of Warcraft: The Burning
 Crusade(R), in mainland China on September 6, 2007.
     World of Warcraft: The Burning Crusade is the first expansion pack for
 the massively multiplayer online role-playing game developed by Blizzard
 Entertainment and operated by The9 in mainland China. In addition to
 continuing World of Warcraft's epic story line, Blizzard Entertainment's
 Burning Crusade expansion pack has extended the existing game content in a
 variety of ways, raising the original game to new heights. After the launch
 of the expansion pack, many existing players returned to the game and
 numerous new players have also been attracted to participate in the
 experience. It is no doubt that the epic game content and quality of
 Blizzard Entertainment's World of Warcraft: The Burning Crusade has once
 again written a new chapter in mainland China's online game history.
     About The9 Limited
     The9 Limited is a leading online game operator in China. The9's
 business is primarily focused on operating and developing high-quality
 games for the Chinese online game market. The9 directly or through
 affiliates operates licensed MMORPGs, consisting of MU(R), Blizzard
 Entertainment(R)'s World of Warcraft(R), Soul of The Ultimate Nation(TM),
 Granado Espada, and its first proprietary MMORPG, Joyful Journey West(TM),
 in mainland China. It has also obtained exclusive licenses to operate
 additional MMORPGs and advanced casual games in mainland China, including
 Hellgate: London, Ragnarok Online 2, Emil Chronicle Online, Huxley(TM),
 FIFA Online 2, Audition 2, Field of Honor and Audition. In addition, The9
 is also developing various proprietary games, including Warriors of Fate
 Online(TM) and Fantastic Melody Online(TM).
     About Blizzard Entertainment, Inc.
     Best known for blockbuster hits including World of Warcraft(R) and the
 Warcraft(R), StarCraft(R), and Diablo(R) series, Blizzard Entertainment,
 Inc. ( ), a division of Vivendi Games, is a premier
 developer and publisher of entertainment software renowned for creating
 some of the industry's most critically acclaimed games. Blizzard
 Entertainment's track record includes ten #1-selling games and multiple
 Game of the Year awards. The company's online-gaming service,, is one of the largest in the world, with millions of active
     Safe Harbor Statement
     This announcement contains forward-looking statements. These statements
 are made under the ''safe harbor'' provisions of the U.S. Private
 Securities Litigation Reform Act of 1995. These forward-looking statements
 can be identified by terminology such as ''will,'' ''expects,''
 ''anticipates,'' ''future,'' ''intends,'' ''plans,'' ''believes,''
 ''estimates'' and similar statements. Among other things, the business
 outlook and quotations from management in this press release contain
 forward-looking statements. The9 may also make written or oral
 forward-looking statements in its periodic reports to the U.S. Securities
 and Exchange Commission on Forms 20-F and 6-K, etc., in its annual report
 to shareholders, in press releases and other written materials and in oral
 statements made by its officers, directors or employees to third parties.
 Statements that are not historical facts, including statements about The9's
 beliefs and expectations, are forward-looking statements. Forward-looking
 statements involve inherent risks and uncertainties. A number of important
 factors could cause actual results to differ materially from those
 contained in any forward-looking statement. Potential risks and
 uncertainties include, but are not limited to, The9's limited operating
 history as an online game operator, political and economic policies of the
 Chinese government, the laws and regulations governing the online game
 industry, information disseminated over the Internet and Internet content
 providers in China, intensified government regulation of Internet cafes,
 The9's ability to retain existing players and attract new players, license,
 develop or acquire additional online games that are appealing to users,
 anticipate and adapt to changing consumer preferences and respond to
 competitive market conditions, and other risks and uncertainties outlined
 in The9's filings with the U.S. Securities and Exchange Commission,
 including its annual reports on Form 20-F. The9 does not undertake any
 obligation to update any forward-looking statement, except as required
 under applicable law.
For further information, please contact: Ms. Dahlia Wei Senior Manager, Investor Relations The9 Limited Tel: +86-21-5172-9990 Email: Web:

SOURCE The9 Limited