BLOCKBUSTER(R) Rolls Out Retail Games, Hardware and Accessories Nationwide Stores Also to Carry More Rental Game Platforms, Titles and Copies



    DALLAS, April 28 /PRNewswire-FirstCall/ -- Blockbuster Inc. (NYSE:  
 BBI), a leading global provider of in-home movies and game entertainment,
 today announced it has rolled out retail video games and game hardware to
 all U.S. corporate-owned BLOCKBUSTER(R) stores as part of a broader plan to
 significantly expand its game business.
 
     Now, for the first time, customers can go into any U.S. corporate-owned
 BLOCKBUSTER store and purchase video game titles, hardware and accessories
 for the Sony PS3, Microsoft Xbox 360, Nintendo Wii and Nintendo DS game
 systems. In addition to expanding its retail games offering, Blockbuster is
 adding more game titles for rental with more copies than before across all
 platforms.
 
     Blockbuster is featuring its expanded game offerings -- including
 hardware and accessories, along with rental and retail titles such as
 "Mario Kart" and the soon-to-be-released "Grand Theft Auto IV" -- on the
 new release wall in a specially designated game section.
 
     "We're committed to offering a full assortment of everything gamers
 want in our stores -- hardware, accessories and retail and rental games
 across all platforms -- including Nintendo Wii, Sony PS3, Microsoft Xbox
 360 and Nintendo DS," said Rod Murray, vice-president, games merchandising,
 Blockbuster Inc.
 
     To further support expansion of its game business, Blockbuster will
 also be implementing a variety of special consumer game offers, such as an
 exclusive Sony PS3 movie and game bundle. The bundle, available at
 corporate-owned stores while supplies last for $499.99, excluding tax,
 includes: a 40GB Sony PS3 game console that also plays Blu-ray DVDs,
 PS3/Blu-ray DVD remote, HDMI cable, "Spiderman 3" Blu-ray disc,
 "Transformers" PS3 game and a BLOCKBUSTER 12-week PS3/Blu-ray rental card
 that entitles users to one free PS3 or Blu-ray rental per week for 12
 consecutive weeks.
 
     About Blockbuster
 
     Blockbuster Inc. (NYSE:   BBI)(NYSE:   BBI.B) is a leading global provider
 of in-home movie and game entertainment, with more than 7,800 stores
 throughout the Americas, Europe, Asia and Australia. The company may be
 accessed worldwide at http://www.blockbuster.com/.
 
 
 

SOURCE Blockbuster Inc.
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