NEW YORK, Dec. 4, 2013 /PRNewswire/ -- Building brand awareness is a must for any small business—and driving visibility and discoverability is a means to achieve it. Fresh content can help a company gain visibility in search results and become a resource for their audience; a popular way to generate new content on a regular basis is to establish a blog for the business. While it might seem like every company has a blog these days, the key to success lies in a strategic plan before you begin writing.
@SteveLazuka, Founder of Interact Media, creator of the Zerys Content Marketplace and Zerys for Agencies content marketing platform, offers expert advice for creating a company blog strategy. In his latest article for PR Newswire's Small Business PR Toolkit, Lazuka shares his steps to blogging success, from identifying objectives, strengths, weaknesses, and your target audience, to planning an editorial calendar to make sure time and resources are allocated effectively.
To learn more: http://bit.ly/18hVG4c
PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
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