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Blogging for Business: It's All about Strategy

Dec 04, 2013, 11:44 ET from PR Newswire Association LLC

NEW YORK, Dec. 4, 2013 /PRNewswire/ -- Building brand awareness is a must for any small business—and driving visibility and discoverability is a means to achieve it. Fresh content can help a company gain visibility in search results and become a resource for their audience; a popular way to generate new content on a regular basis is to establish a blog for the business. While it might seem like every company has a blog these days, the key to success lies in a strategic plan before you begin writing.


@SteveLazuka, Founder of Interact Media, creator of the Zerys Content Marketplace and Zerys for Agencies content marketing platform, offers expert advice for creating a company blog strategy.  In his latest article for PR Newswire's Small Business PR Toolkit, Lazuka shares his steps to blogging success, from identifying objectives, strengths, weaknesses, and your target audience, to planning an editorial calendar to make sure time and resources are allocated effectively.

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PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses.   The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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