NEW YORK, May 12 /PRNewswire/ -- Bloomberg today announced that it has named Norman Pearlstine its Chief Content Officer, a newly-created position. In this role Pearlstine will partner with Bloomberg News Founder and Editor-in-Chief Matthew Winkler to seek growth opportunities for its television, radio, magazine and online products and to make the most of the existing Bloomberg News operations. In making the announcement, Bloomberg L.P. President Dan Doctoroff, to whom both Pearlstine and Winkler will report, said, "Norm's exceptional accomplishments as the top news executive at Time Inc. and at The Wall Street Journal, coupled with his most recent work as a Senior Advisor for telecom and media at The Carlyle Group, give him experience that will prove invaluable to Bloomberg News. He and Matt Winkler, working side by side, will be one of the most powerful teams in journalism. Norm will be a tremendous asset to Bloomberg as we continue to shape new media for this century." The appointment reunites Pearlstine and Winkler, who first worked together in the 1980s at The Wall Street Journal. Capping their mutual regard as news leaders for 25 years, Pearlstine presented Winkler with an Emmy Award for Lifetime Achievement in Business and Financial Reporting last December. "At that event I began talking with Norm about the growth of Bloomberg News," Winkler said. "I realized he was uniquely qualified to help us shape the future of Bloomberg News. We quickly agreed on the partnership we are announcing today." Pearlstine said, "While I have long respected Matt's remarkable achievement in building a real-time multimedia platform, driven by the story, I didn't realize before joining Carlyle how much the world's best investment professionals rely on Bloomberg's accuracy, thoroughness, timeliness, and fairness. The Bloomberg advantage is the integration of its news content, analytics and data. I am honored to become a part of this dynamic organization," he added. Prior to joining Carlyle in September 2006, Pearlstine was Editor-in-Chief of Time Inc., the magazine division of Time Warner Inc., for 11 years. As Editor-in-Chief, Pearlstine oversaw the editorial content of Time Inc.'s 154 magazines, including Entertainment Weekly, Fortune, In Style, Money, People, Real Simple, Sports Illustrated, and Time. He was also responsible for the division's international and new media businesses for several years. Prior to that, Pearlstine worked at The Wall Street Journal for 23 years. He was the paper's top news executive for nine years, serving as Managing Editor and then Executive Editor. He previously worked as the founding Editor and Publisher of The Wall Street Journal/Europe, the first Managing Editor of The Asian Wall Street Journal, and the Tokyo bureau chief. Pearlstine was founder of Smart Money magazine and worked as an Executive Editor of Forbes. He is the author of OFF THE RECORD: The Press, the Government, and the War over Anonymous Sources, published by Farrar, Straus and Giroux in 2007. About Bloomberg and Bloomberg News Bloomberg is the leading global provider of data, news and analytics. The BLOOMBERG PROFESSIONAL(R) service (the "Bloomberg terminal") and Bloomberg's media services provide real-time and archived financial and market data, pricing, trading, news and communications tools in a single, integrated package to corporations, news organizations, financial and legal professionals and individuals around the world. Bloomberg's media services include the global BLOOMBERG NEWS(R) service; the BLOOMBERG TELEVISION(R) 24-hour business and financial network produced and distributed worldwide on eleven separate channels in seven languages; and BLOOMBERG RADIO(R) services, which provide up-to-the-minute news on XM, Sirius and WorldSpace satellite radio around the world and on WBBR 1130AM in New York. In addition, Bloomberg publishes BLOOMBERG MARKETS(R) magazine and BLOOMBERG PRESS(R) books for investment professionals. The BLOOMBERG NEWS(R) service is delivered real-time on the BLOOMBERG PROFESSIONAL(R) service, the fully integrated source of interactive data, news and advanced analytic functionality for professionals around the world. BLOOMBERG NEWS content is created exclusively by a world-wide network of more than 2,300 Bloomberg professionals in 135 news bureaus who generate more than four million stories plus more than two million additional breaking-news headlines per year in seven languages across multiple media. For more information please visit http://www.bloomberg.com. BLOOMBERG, BLOOMBERG PROFESSIONAL, BLOOMBERG MARKETS, BLOOMBERG NEWS, BLOOMBERG ANYWHERE, BLOOMBERG TRADEBOOK, BLOOMBERG BONDTRADER, BLOOMBERG TELEVISION, BLOOMBERG RADIO, BLOOMBERG PRESS and BLOOMBERG.COM are trademarks and service marks of Bloomberg Finance L.P., a Delaware limited partnership, or its subsidiaries. All rights reserved.