Bloomberg L.P. Names Norman Pearlstine Chief Content Officer

Appointment Reunites Pearlstine with Bloomberg News Founder Winkler

May 12, 2008, 01:00 ET from Bloomberg

    NEW YORK, May 12 /PRNewswire/ -- Bloomberg today announced that it has
 named Norman Pearlstine its Chief Content Officer, a newly-created
 position. In this role Pearlstine will partner with Bloomberg News Founder
 and Editor-in-Chief Matthew Winkler to seek growth opportunities for its
 television, radio, magazine and online products and to make the most of the
 existing Bloomberg News operations.
     In making the announcement, Bloomberg L.P. President Dan Doctoroff, to
 whom both Pearlstine and Winkler will report, said, "Norm's exceptional
 accomplishments as the top news executive at Time Inc. and at The Wall
 Street Journal, coupled with his most recent work as a Senior Advisor for
 telecom and media at The Carlyle Group, give him experience that will prove
 invaluable to Bloomberg News. He and Matt Winkler, working side by side,
 will be one of the most powerful teams in journalism. Norm will be a
 tremendous asset to Bloomberg as we continue to shape new media for this
     The appointment reunites Pearlstine and Winkler, who first worked
 together in the 1980s at The Wall Street Journal. Capping their mutual
 regard as news leaders for 25 years, Pearlstine presented Winkler with an
 Emmy Award for Lifetime Achievement in Business and Financial Reporting
 last December. "At that event I began talking with Norm about the growth of
 Bloomberg News," Winkler said. "I realized he was uniquely qualified to
 help us shape the future of Bloomberg News. We quickly agreed on the
 partnership we are announcing today."
     Pearlstine said, "While I have long respected Matt's remarkable
 achievement in building a real-time multimedia platform, driven by the
 story, I didn't realize before joining Carlyle how much the world's best
 investment professionals rely on Bloomberg's accuracy, thoroughness,
 timeliness, and fairness. The Bloomberg advantage is the integration of its
 news content, analytics and data. I am honored to become a part of this
 dynamic organization," he added.
     Prior to joining Carlyle in September 2006, Pearlstine was
 Editor-in-Chief of Time Inc., the magazine division of Time Warner Inc.,
 for 11 years. As Editor-in-Chief, Pearlstine oversaw the editorial content
 of Time Inc.'s 154 magazines, including Entertainment Weekly, Fortune, In
 Style, Money, People, Real Simple, Sports Illustrated, and Time. He was
 also responsible for the division's international and new media businesses
 for several years. Prior to that, Pearlstine worked at The Wall Street
 Journal for 23 years. He was the paper's top news executive for nine years,
 serving as Managing Editor and then Executive Editor. He previously worked
 as the founding Editor and Publisher of The Wall Street Journal/Europe, the
 first Managing Editor of The Asian Wall Street Journal, and the Tokyo
 bureau chief.
     Pearlstine was founder of Smart Money magazine and worked as an
 Executive Editor of Forbes. He is the author of OFF THE RECORD: The Press,
 the Government, and the War over Anonymous Sources, published by Farrar,
 Straus and Giroux in 2007.
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SOURCE Bloomberg