http://www.bloomberg.co.jp Delivers Enhanced Features for Users in Japan

NEW YORK and TOKYO, Oct. 12 /PRNewswire/ -- The BLOOMBERG.COM® Web site, one of the world's fastest growing major financial Web sites, has launched a new version in Japan. The new Japanese language Web site allows users access to business news, global market snapshots and portfolio tracking tools tailored specifically for the Japanese market.

"Bloomberg recognizes the importance of the Japanese market and further supports it with the new Japanese version of BLOOMBERG.COM. We are committed to delivering in-depth news reporting, analytics and decision-making tools to business leaders and personal investors in Japan," said Kevin Krim, head of BLOOMBERG.COM.

The new Japanese BLOOMBERG.COM Web site offers:

• Enhanced symbol lookup with quotes from more than 100 exchanges worldwide
• Localized Portfolio Tracking tools for personal investors
• Enhanced charting tools
• Improved site delivery with Akamai to speed page download times
• New format for news story pages with embedded links, photos and graphics
  

According the August 2009 ComScore Worldwide Media Trend Report, traffic to the BLOOMBERG.COM Web site has grown 30 percent in the past year. The site is among the top ten most frequently visited international financial Web sites.

To access the new website, visit http://www.bloomberg.co.jp/

About the BLOOMBERG.COM(®) Web Site

The BLOOMBERG.COM Web site features breaking financial news and a broad selection of stories and opinion from the award-winning BLOOMBERG NEWS(® )service, along with market data on stocks, rates and bonds, currencies, mutual funds, exchange-traded funds and commodities. BLOOMBERG.COM visitors may access investment tools including market monitors, calculators and interactive charts. The Web site provides live streaming and archived BLOOMBERG TELEVISION(® )broadcasts and BLOOMBERG RADIO(® )downloads.

Bloomberg Media Services

Bloomberg's media services cover the world with more than 2,200 news professionals at 145 bureaus in 68 countries. BLOOMBERG NEWS(® )content is integrated onto the BLOOMBERG PROFESSIONAL service and is distributed to more than 400 subscribing news publications. The BLOOMBERG TELEVISION(®) 24-hour network reaches more than 200 million homes around the world. BLOOMBERG RADIO(®) services broadcast via XM, Sirius and WorldSpace satellite radio globally and on WBBR 1130AM in New York. The award-winning monthly BLOOMBERG MARKETS(® )magazine, the BLOOMBERG.COM(®) financial news and information Web site and BLOOMBERG PRESS(®) books provide news and insight to investors. For more information, please visit http://www.bloomberg.com.

About Bloomberg

Bloomberg is the source of critical information and tools with which to analyze, customize and use it. The BLOOMBERG PROFESSIONAL® service and Bloomberg's media services deliver data, news and analytics that create transparency and allow users to transform knowledge into success.

The BLOOMBERG PROFESSIONAL service and data products are owned and distributed by Bloomberg Finance L.P. (BFLP) except that Bloomberg L.P. and its subsidiaries (BLP) distribute these products in Argentina, Bermuda, China, India, Japan and Korea. BLOOMBERG and BLOOMBERG NEWS are trademarks and service marks of Bloomberg Finance L.P., a Delaware limited partnership, or its subsidiaries. All rights reserved.

SOURCE Bloomberg

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