RICHARDSON, Texas, March 24 /PRNewswire/ -- Blue Cross and Blue Shield of Texas (BCBSTX) today announced a new mission reflecting cultural changes spanning all aspects of the company's business and corporate citizenship. The new mission statement, "to promote the health and wellness of our members and our communities through accessible, cost-effective, quality health care," reflects the company's focus on health and wellness both internally and externally. "Blue Cross and Blue Shield of Texas was the first health insurance company in Texas. By actively embracing and promoting health and wellness, Blue Cross and Blue Shield of Texas is once again playing a leadership role in transforming health care in our state," says Darren Rodgers, president, BCBSTX. To this end, BCBSTX has undertaken the following steps: Tools and resources promote members' health and wellness BCBSTX today announced new wellness tools and resources that enhance the role of health insurance. Now, employers can integrate educational tools; lifestyle management programs; worksite wellness initiatives; and communications to help members manage their health.
View full release: http://www.bcbstx.com/about/newsroom/03_10_08_tools.htm Worksite wellness leader recognizes insurer's own wellness programs The Wellness Councils of America awarded HCSC, which operates BCBSTX, a 2007 Gold-level "Well Workplace Award." The award recognizes the company for the implementation of successful wellness programs at BCBSTX and its Blue Cross and Blue Shield plans in New Mexico, Oklahoma, and Illinois. View full release: http://www.bcbstx.com/about/newsroom/03_24_08.htm BCBSTX is committed to promoting the health and wellness of its members and its communities through accessible, cost-effective, quality health care. Blue Cross and Blue Shield of Texas -- the only statewide, customer-owned health insurer in Texas -- is the largest provider of health benefits in the state, working with nearly 40,000 physicians and 400 hospitals to serve 3.8 million members in all 254 counties. Blue Cross and Blue Shield of Texas is a Division of Health Care Service Corporation (HCSC), the country's largest non-investor-owned health insurer and fourth largest health insurer overall. HCSC is a Mutual Legal Reserve Company and an Independent Licensee of the Blue Cross and Blue Shield Association.
SOURCE Blue Cross and Blue Shield of Texas