Blue Cross and Blue Shield of Texas Transforms its Role, Commits to Health and Wellness of Members and Communities

    RICHARDSON, Texas, March 24 /PRNewswire/ -- Blue Cross and Blue Shield
 of Texas (BCBSTX) today announced a new mission reflecting cultural changes
 spanning all aspects of the company's business and corporate citizenship.
 The new mission statement, "to promote the health and wellness of our
 members and our communities through accessible, cost-effective, quality
 health care," reflects the company's focus on health and wellness both
 internally and externally.
 
     "Blue Cross and Blue Shield of Texas was the first health insurance
 company in Texas. By actively embracing and promoting health and wellness,
 Blue Cross and Blue Shield of Texas is once again playing a leadership role
 in transforming health care in our state," says Darren Rodgers, president,
 BCBSTX.
 
     To this end, BCBSTX has undertaken the following steps:
 
     Tools and resources promote members' health and wellness
 
     BCBSTX today announced new wellness tools and resources that enhance
 the role of health insurance. Now, employers can integrate educational
 tools; lifestyle management programs; worksite wellness initiatives; and
 communications to help members manage their health.
 
 

     View full release:
 http://www.bcbstx.com/about/newsroom/03_10_08_tools.htm
 
     Worksite wellness leader recognizes insurer's own wellness programs
 
     The Wellness Councils of America awarded HCSC, which operates BCBSTX, a
 2007 Gold-level "Well Workplace Award." The award recognizes the company
 for the implementation of successful wellness programs at BCBSTX and its
 Blue Cross and Blue Shield plans in New Mexico, Oklahoma, and Illinois.
 
     View full release: http://www.bcbstx.com/about/newsroom/03_24_08.htm
 
     BCBSTX is committed to promoting the health and wellness of its members
 and its communities through accessible, cost-effective, quality health
 care.
 
     Blue Cross and Blue Shield of Texas -- the only statewide,
 customer-owned health insurer in Texas -- is the largest provider of health
 benefits in the state, working with nearly 40,000 physicians and 400
 hospitals to serve 3.8 million members in all 254 counties. Blue Cross and
 Blue Shield of Texas is a Division of Health Care Service Corporation
 (HCSC), the country's largest non-investor-owned health insurer and fourth
 largest health insurer overall. HCSC is a Mutual Legal Reserve Company and
 an Independent Licensee of the Blue Cross and Blue Shield Association.
 
 
 

SOURCE Blue Cross and Blue Shield of Texas