Bluetooth(R) Wireless Technology Surpasses One Billion Devices

Installed base of more than one billion products gives consumers more than

five billion ways to use the global wireless standard

Nov 14, 2006, 00:00 ET from Bluetooth SIG

    BELLEVUE, Wash., Nov. 14 /PRNewswire/ -- Bluetooth enabled products are
 now in the hands of one billion consumers worldwide said the Bluetooth
 Special Interest Group (SIG) today. Citing shipment information from ABI
 Research, the trade association announced that the installed base of
 Bluetooth devices reached one billion in early November. Weekly shipments
 of the wireless devices continue at a pace of 12 million per week.
     (Photo: )
     "To put this number in perspective, one billion is greater than the
 number of PC users in the world and equal to the number of mobile phones
 shipped this year," said Michael Foley, Ph.D., executive director,
 Bluetooth SIG. "Reaching the one billion milestone is a huge win for the
 Bluetooth industry and we want to congratulate and thank our 6,000 member
 companies whose innovation and products got us here. These are the same
 companies, along with new members, that will drive us towards our next goal
 of shipping two billion devices IN ONE YEAR in 2010. Exciting things are
 shaping up for Bluetooth wireless technology and with the advent of several
 new uses of the technology in 2007 in the home entertainment, medical and
 gaming arenas, I feel confident that Bluetooth technology will continue to
 surpass expectations."
     Cellular handsets continue to dominate shipment numbers, along with
 audio headsets. Stereo headsets, vehicles, media players, notebooks/PCs,
 and mice/keyboard devices also contribute to shipment numbers. Medical
 devices, gaming devices, camcorders, projectors and digital cameras are
 expected to grow in volume after the introduction of the high-speed
 Bluetooth specification in 2007.
     "One change in the marketplace we see really driving adoption of
 Bluetooth stereo headsets and contributing to that next billion devices is
 the growth of mobile TV," said Yoram Solomon, director of strategic
 marketing and industry relations, Texas Instruments, and president of the
 Mobile DTV Alliance. "It's pretty simple -- people want good quality sound
 when watching TV and the speaker built into mobile phones isn't going to
 cut it. Bluetooth stereo headsets provide the key quality component to the
 mobile TV experience."
     "The Bluetooth market has grown dramatically in 2006," said Stuart
 Carlaw, ABI Research. "Despite projections of a slight downturn in the
 cellular handset market this quarter, Bluetooth shipments will continue to
 grow at a strong pace with increased demand for the feature in mobile
 phones, headsets, stereo audio headphones and automobiles, among others.
 Also, the roadmap set in place by the Bluetooth SIG will enable new, higher
 bandwidth applications that will fuel the accelerated growth pattern for
 Bluetooth technology."
     About Bluetooth(R) Wireless Technology
     Bluetooth wireless technology is the global short-range wireless
 standard for personal connectivity of a broad range of electronic devices.
 The technology is now available in its fourth version of the core
 specification and continues to develop, building on its inherent strengths
 -- small-form factor radio, low power, low cost, built-in security,
 robustness, ease-of-use, and ad hoc networking abilities. More than five
 new Bluetooth enabled products are qualified every working day and 12
 million Bluetooth units are shipping per week. The installed base of
 Bluetooth devices is one billion and climbing, making it the only proven
 choice for developers, product manufacturers, and consumers worldwide.
     About the Bluetooth SIG
     The Bluetooth Special Interest Group (SIG), comprised of leaders in the
 telecommunications, computing, consumer electronics, automotive and network
 industries, is driving development of Bluetooth wireless technology and
 bringing it to market. The Bluetooth SIG includes Promoter group companies
 Agere, Ericsson, Intel, Lenovo, Microsoft, Motorola, Nokia and Toshiba,
 along with over 6000 Associate and Adopter member companies. The Bluetooth
 SIG, Inc. headquarters are located in Bellevue, Washington, U.S.A. For more
 information please visit
     The Bluetooth word mark and logo are registered trademarks and are
 owned by the Bluetooth SIG, Inc.
     Press Contacts:
      Starr Million
      INK Public Relations for the Bluetooth SIG
      +1 (512) 382-8981
      Eddie Chan
      Hill & Knowlton Asia Ltd. for the Bluetooth SIG
      +852 2894-6214
      Europe, Middle East, Africa
      Danny Devriendt
      Porter Novelli for the Bluetooth SIG
      +32 475353465
 Available Topic Expert(s): For information on the listed expert(s), click
 appropriate link.
 Dr. Michael Foley

SOURCE Bluetooth SIG