BMW First Auto Maker to Offer HD Radio(TM) Receivers Throughout Its Entire Product Range Announcement Extends BMW's Leadership Position Among Auto Manufacturers in

the Rollout of Digital AM and FM Radio



    DETROIT, Jan. 7 /PRNewswire/ -- BMW expands its pioneering position in
 providing high-quality audio systems by becoming the first automotive firm
 to offer a factory-installed digital HD Radio(TM) receiver as an option
 across its entire 2007 product line. This option, which now includes HD
 Radio multicast reception capability, will be available in the spring on
 all 2007 3, 5, 6, and 7 Series models, as well as X3, X5, and Z4.
     HD Radio technology is one of the most significant advances in radio
 broadcasting history, providing listeners with enhanced digital audio
 quality and clear, noise-free reception, as well as multicasting and
 on-screen text information. The HD Radio multicasting feature allows FM
 stations to broadcast multiple channels of digital programming
 simultaneously on a single frequency.
     Of the more than 1,100 stations across the country broadcasting with HD
 Radio technology, more than 500 FM stations are offering a second (HD2)
 and, in many cases, a third (HD3) multicast channel. For example, WAMU in
 Washington, DC, offers three channels: 88.5-1, a simulcast of its news/talk
 analog channel; 88.5-2, a simulcast of an innovative Baltimore music
 station not available in DC; and 88.5-3, bluegrass music. These channels
 are free but can only be found on HD Radio receivers. As with all HD Radio
 programming, there are no fees or additional costs associated with
 multicast channels.
     The number of HD Radio stations is growing daily and expected to exceed
 3,000 within the next few years. A current list of HD Radio stations and
 multicast stations can be found at: www.hdradio.com.
     Today's announcement continues BMW's history of groundbreaking premium
 audio offerings. In the fall of 2005, the company announced the first OEM
 availability of HD Radio technology in its 2006 7 and 6 Series models. In
 June 2006, the company announced that HD Radio receivers would be offered
 in its 2007 5 Series models and last month it announced the first factory-
 installed multicast capable HD Radio in the new 2007 3 Series Convertible.
     The HD Radio option will have a Suggested Retail Price of $500.
     BMW Group In America
     BMW of North America, LLC has been present in the United States since
 1975. ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in 2003.
 The BMW Group in the United States has grown to include marketing, sales,
 and financial service organizations for the BMW brand, the MINI brand, and
 the ROLLS-ROYCE brand of Motor Cars; DesignworksUSA, an industrial design
 firm in California; a technology office in Silicon Valley and various other
 operations throughout the country. BMW Manufacturing Co., LLC in South
 Carolina is part of BMW Group's global manufacturing network and is the
 exclusive manufacturing plant for all Z4 models and X5 Sports Activity
 Vehicles. The BMW Group sales organization is represented in the U.S.
 through networks of 339 BMW passenger car centers, 334 BMW Sports Activity
 Vehicle centers, 143 BMW motorcycle retailers, 80 MINI passenger car
 dealers, and 30 ROLLS-ROYCE Motor Car dealers. BMW (US) Holding Corp., the
 BMW Group's sales headquarters for North, Central and South America, is
 located in Woodcliff Lake, New Jersey. Information about BMW Group products
 is available to consumers at: www.bmwgroupna.com, www.bmwusa.com,
 www.bmwmotorradusa.com, www.miniusa.com and www.rolls-roycemotorcars.com.
     About iBiquity Digital
     iBiquity Digital Corporation is the developer of the HD Radio(TM)
 system, which is powering the AM/FM digital radio revolution. This
 transformational technology allows AM and FM stations to broadcast digital
 signals in tandem with their analog signals, providing broadcasters with a
 platform to offer multiple channels of programming on the same frequency
 (HD2 multicasting); crystal-clear, CD-quality sound; services such as
 real-time traffic updates; and scrolling text and graphics content. HD
 Radio technology is now being tested and adopted in many countries,
 including Australia, Brazil, Canada, Indonesia, New Zealand, Philippines,
 Poland, Switzerland, Thailand and Ukraine. iBiquity's investors are global
 leaders in the technology, broadcasting, manufacturing, media and financial
 industries.
 
 

SOURCE iBiquity Digital

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