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    LOS ANGELES, Jan. 17 /PRNewswire-USNewswire/ -- The California premiere
 of BODY WORLDS 3 & The Story of the Heart opens at the California Science
 Center March 14, 2008 and runs through September 7, 2008. The exhibit
 features over 200 authentic human specimens including whole body
 plastinates not seen before, organs, translucent body slices, and the debut
 of a special presentation on the heart.
 
 
 
     (Photo: http://www.newscom.com/cgi-bin/prnh/20080117/DC11822 )
 
 
 
     The Science Center hosted the US premiere of BODY WORLDS in 2004 and
 BODY WORLDS 2 in 2005. Combined, the exhibits made Science Center history
 with a total of more than 930,000 visitors.
 
     Science Center President Jeffrey N. Rudolph notes that, "After the
 phenomenal success we experienced with BODY WORLDS, we are thrilled to host
 the debut of BODY WORLDS 3 in California. It's another great opportunity to
 expand the scope of our educational mission and present the science of
 anatomy and important health messages in a way that we know will encourage
 further science learning and positively impact the lifestyle choices of
 many who see the exhibit."
 
     BODY WORLDS 3 & The Story of the Heart, presented by Herbalife, is
 organized according to the major systems of the body. This includes: the
 locomotive system, nervous system, reproductive system, digestive system
 and cardiovascular system. The exhibit also features a special presentation
 on the heart, revealing through the lens of anatomy, cardiology, psychology
 and culture how this four-chambered muscle nourishes, regulates and
 sustains life. Through the life-like and dramatic poses of full-body
 specimens and detailed presentation of organs and body parts, guests gain
 profound insights into the structure and function of healthy and unhealthy
 bodies.
 
     As with its BODY WORLDS predecessors, BODY WORLDS 3 & The Story of the
 Heart, spanning 20,000 sq. feet, will be among the largest exhibits ever
 presented at the Science Center.
 
     Created by Dr. Gunther von Hagens, BODY WORLDS 3 is the result of the
 German scientist and physician's three decade long research and development
 endeavors in Plastination science. BODY WORLDS 3 presents specimens, both
 organs and whole-bodies, that have undergone Plastination --- von Hagens'
 groundbreaking method of halting decomposition and preserving the body
 after death for medical study, which he invented in 1977. Dr. von Hagens
 says that this exhibition captures the evolution and refinement of his
 invention.
 
 
 
     The Process of Plastination
 
     During Plastination, all bodily fluids and soluble fats are replaced
 with reactive resins and elastomers such as silicon rubber and epoxy,
 through a vacuum process. After gas, heat, or light curing, the specimens
 assume rigidity and permanence. "The purpose of Plastination from its very
 inception was a scientific one, to educate medical students," said Dr.
 Gunther von Hagens. "But the interest that laypeople had in the plastinated
 specimens inspired me to think of creating public exhibitions, which was
 followed by the realization that I had to offer a heightened sense of
 aesthetics, to avoid shocking the public and to capture their imagination."
 
     The whole-body plastinates in BODY WORLDS 3 are comprised of people
 who, in their lifetime, donated their bodies for Plastination and the
 express purpose of educating future generations about health.
 
     "BODY WORLDS 3 is collaboration, a joint quest toward enlightenment
 between donor, anatomist and visitor," says Dr. Gunther von Hagens. Nearly
 25 million visitors in more than 40 cities across Asia, Europe, and North
 America have viewed these exhibits since the first one debuted in Japan in
 1996, and more than 8,000 donors, including over 700 Americans, have
 bequeathed their bodies to von Hagens' Institute for Plastination in
 Heidelberg, Germany.
 
     In preparation for bringing the first BODY WORLDS exhibit to the United
 States, the California Science Center established an Ethics Advisory
 Committee that assisted in the review and consideration of the exhibit.
 This was one in a series of comprehensive steps to ensure the educational
 value of the exhibit. The Science Center conducted a thorough assessment
 including committees of its board. The leadership determined that the
 exhibit was assembled in an ethical and responsible manner.
 
 
 
     To augment the guest experience during the run of BODY WORLDS 3, the
 Science Center IMAX Theater will be featuring The Human Body, and Mummies:
 Secrets of the Pharaohs. Combo tickets to the IMAX films and BODY WORLDS 3
 & The Story of the Heart are available.
 
     About the California Science Center & General Ticket Info
 
     The California Science Center's mission is as follows:" We aspire to
 stimulate curiosity and inspire science learning in everyone by creating
 fun, memorable experiences, because we value science as an indispensable
 tool for understanding our world, accessibility and inclusiveness, and
 enriching people's lives."
 
 
 
     The California Science Center and IMAX Theater are located in historic
 Exposition Park just west of the Harbor (110) Freeway at 700 Exposition
 Park Drive. The Science Center is open daily from 10:00 a.m. - 5:00 pm.
 BODY WORLDS 3 will have extended hours -- from 10:00 a.m. to 9:00 p.m.
 Friday, Saturday, and Sunday from March 14 to September 7, 2008. These
 hours are subject to change. Please check the Science Center website for
 schedule updates. Tickets for BODY WORLDS 3 & The Story of the Heart are
 currently on sale. Guests are encouraged to buy their tickets online at
 http://www.californiasciencecenter.org . The exhibit's special group
 information number is (213) 744-2019. Body Worlds admission prices are
 $18.95 for adults; $16.95 for seniors 62+; $12.95 for youth 12 to 18;
 $11.50 for students with I.D, and $12.95 for children 3 - 11. Member rates
 are $13.00 for adults, $11.50 for Seniors 62+ and $9.00 for youth and
 children. Special rates for schools and other groups of 15 and over apply.
 Special audio guides in English and Spanish are also available at $5.00 for
 adults and $3.00 for children. Audio guides for groups are $4.00, and audio
 guides for school groups are $3.00. Admission to all other Science Center
 exhibits is free. Children under the age of 13 must be accompanied by a
 responsible adult. More information is also available at
 http://www.californiasciencecenter.org or http://www.bodyworlds.com.
 
 
 
     About Herbalife
 
     Herbalife (NYSE:  HLF) is a global network marketing company that sells
 weight-management, nutritional supplements and personal care products
 intended to support a healthy lifestyle. Herbalife products are sold in 65
 countries through a network of more than 1.7 million independent
 distributors. The company supports the Herbalife Family Foundation and its
 Casa Herbalife program to bring good nutrition to children. Please visit
 Herbalife Investor Relations for additional information
 
 
 
 
 
 
 

SOURCE California Science Center