Bonfaire Launches Luxury Fashion Ecommerce Destination Offering Exclusive First Access To Pre-order Designer Accessories As next season's apparel fashions are unveiled on the runways in New York, Bonfaire launches Spring/Summer 2013 accessory collections from renowned designers
SAN FRANCISCO, Sept. 12, 2012 /PRNewswire-iReach/ -- Committed to showcasing the best products from the world's most talented designers, Bonfaire announced today the launch of its new, members-only online luxury showroom. The new site will feature world-class designer shoes, handbags and accessories available for pre-order, months before the lines are released in stores.
Bonfaire will not only provide an exclusive first look to its members, but also first access to shop next season's designer accessory collections. The new commerce destination allows customers to be their own virtual fashion buyer and see designer products at the same time as department store buyers. In some cases, items featured on Bonfaire will not be available through other retail channels.
"I am thrilled to announce the launch of Bonfaire, a new kind of ecommerce experience and platform that connects consumers in a much more direct way to designers and provides those designers with feedback on what is resonating with consumers well before the season actually gets underway," said Keiron McCammon, Bonfaire co-founder and CEO. McCammon was also co-founder of Kaboodle, the fastest-growing social shopping network.
Bonfaire strives to bring more accessible luxury options to the fashion-forward customer looking for an outlet for her own self-expression. Among Bonfaire's first online showrooms will be designer partners such as Missoni, Camilla Skovgaard, Alexandre Birman, Edmundo Castillo, Ruthie Davis and Ben Amun, Bonfaire will also showcase designers and brands not easily accessible in the US market. For example, Mugnai, the emerging Italian shoe designer, will be selling its collection for the first time online with Bonfaire.
"We are excited to be working with Bonfaire during their launch. Bonfaire's pre-order model is a great way to target our customer, while building buzz at the beginning of our market life cycle," commented designer Ruthie Davis.
The company is proudly backed by Trinity Ventures, A-Grade Investments, Windsor Media, Lightbank, Morado Venture Partners and Quest Venture Partners. For more information please visit www.bonfaire.com.
As a special launch promotion and for a limited time only, Bonfaire is offering a $100 credit to new members upon registration that can be applied towards a Bonfaire purchase. The credit can be reserved by registering at this link: http://www.bonfaire.com/press.
Bonfaire is the only place in the world where you get exclusive first access to next season's designer shoes, handbags and accessories for pre-order. Bonfaire focuses exclusively on accessories, and brings you a well-edited selection of unique items from premier designers from New York, Los Angeles, Paris, London, Milan, and other exciting locales. We curate a fashion-forward selection of items well ahead of the season, and in some cases, items showcased on Bonfaire will never be available through other retail channels. The Bonfaire member will find many of her current favorites in our assortment, but will also delight in the thrill of discovering new designers and products. The Bonfaire woman is a woman of style and substance who already makes her own statement; Bonfaire can help her punctuate it with beautiful fashion accessories from topnotch designers. Bonfaire will offer items from designers such as Missoni, Ben Amun, Ruthie Davis, Pura Lopez, O Jour, Anton Heunis, Alejandro Ingelmo, Be&D, and Alexandre Birman. For more information, visit www.bonfaire.com.Media Contact:
Shari Rudolph Bonfaire, Inc., 415-992-6633, firstname.lastname@example.org
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SOURCE Bonfaire, Inc.