Bongo Pairs Up With Television Star, Kim Kardashian for Its Spring Advertising Campaign

    NEW YORK, Feb. 13 /PRNewswire-FirstCall/ -- Iconix Brand Group, Inc.
 (Nasdaq:   ICON) announced today that television personality and socialite
 Kim Kardashian will appear in its BONGO(R) brand's Spring 2008 print and
 online advertising campaign. The campaign will be unveiled in April issues
 of fashion and lifestyle magazines such as Cosmopolitan, Seventeen and Teen
     (Photo: )
     Kardashian currently stars in the hit E! reality show Keeping Up With
 the Kardashians. The Bongo photo shoot will be integrated into the
 highly-rated show and air during season two of the reality show that will
 debut on March 9th on E!.
     Commenting on her role as the Bongo spokesperson, Ms. Kardashian
 stated, "This is a fun, young, fresh campaign and I am honored to be a part
 of it. What I am excited about is how Bongo jeans fit. They hug my curves
 in all the right places!"
     The marketing campaign embraces Kim's natural sexiness but adds a touch
 of innocence and sweetness to the pin up theme. The ads show Kim striking
 playful poses on a swing and inside an oversized heart. The campaign was
 shot by famed photographer Davis Factor at Smashbox Studios in Los Angeles.
     Also featured in the campaign are Kim's sisters, Kylie and Kendall
 Jenner who pose with their big sister for some of the Bongo print ads as
 well as make their own modeling debut for Bongo Girls.
     Dari Marder, Chief Marketing Officer, Bongo, stated, "Kim is not only
 gorgeous, sexy and confident, but she is also kind and gracious. In a
 lovely gesture, Kim handwrote thank you notes to the crew after the photo
 shoot. We are thrilled to have her join the ranks of past Bongo spokeswomen
 such as Vanessa Minnillo, Nicole Richie and Rachel Bilson. We felt like
 this was a great opportunity for the brand to gain additional national
 exposure on her hit show."
     Kardashian will to make personal appearances on behalf of Bongo as well
 participate in other events to celebrate her partnership with the brand.
     Iconix Brand Group, Inc. (Nasdaq:   ICON) owns, licenses and markets a
 growing portfolio of consumer brands including CANDIE'S (R), BONGO (R),
 licenses it brands to a network of leading retailers and manufacturers that
 touch every major segment of retail distribution from the luxury market to
 the mass market in both the U.S. and around the world. Iconix, through its
 in-house advertising, promotion and public relations agency, markets its
 brands to continually drive greater consumer awareness and equity.
     Contact: Maria Dolgetta
Public Relations Director

SOURCE Iconix Brand Group, Inc.

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