NEW YORK, Feb. 13 /PRNewswire-FirstCall/ -- Iconix Brand Group, Inc.
(Nasdaq: ICON) announced today that television personality and socialite
Kim Kardashian will appear in its BONGO(R) brand's Spring 2008 print and
online advertising campaign. The campaign will be unveiled in April issues
of fashion and lifestyle magazines such as Cosmopolitan, Seventeen and Teen
(Photo: http://www.newscom.com/cgi-bin/prnh/20080213/NYW035 )
Kardashian currently stars in the hit E! reality show Keeping Up With
the Kardashians. The Bongo photo shoot will be integrated into the
highly-rated show and air during season two of the reality show that will
debut on March 9th on E!.
Commenting on her role as the Bongo spokesperson, Ms. Kardashian
stated, "This is a fun, young, fresh campaign and I am honored to be a part
of it. What I am excited about is how Bongo jeans fit. They hug my curves
in all the right places!"
The marketing campaign embraces Kim's natural sexiness but adds a touch
of innocence and sweetness to the pin up theme. The ads show Kim striking
playful poses on a swing and inside an oversized heart. The campaign was
shot by famed photographer Davis Factor at Smashbox Studios in Los Angeles.
Also featured in the campaign are Kim's sisters, Kylie and Kendall
Jenner who pose with their big sister for some of the Bongo print ads as
well as make their own modeling debut for Bongo Girls.
Dari Marder, Chief Marketing Officer, Bongo, stated, "Kim is not only
gorgeous, sexy and confident, but she is also kind and gracious. In a
lovely gesture, Kim handwrote thank you notes to the crew after the photo
shoot. We are thrilled to have her join the ranks of past Bongo spokeswomen
such as Vanessa Minnillo, Nicole Richie and Rachel Bilson. We felt like
this was a great opportunity for the brand to gain additional national
exposure on her hit show."
Kardashian will to make personal appearances on behalf of Bongo as well
participate in other events to celebrate her partnership with the brand.
Iconix Brand Group, Inc. (Nasdaq: ICON) owns, licenses and markets a
growing portfolio of consumer brands including CANDIE'S (R), BONGO (R),
BADGLEY MISCHKA (R), JOE BOXER (R), RAMPAGE (R), MUDD (R), LONDON FOG (R),
MOSSIMO (R), OCEAN PACIFIC (R), DANSKIN (R), ROCA WEAR(R), CANNON (R),
ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R) and STARTER (R). The Company
licenses it brands to a network of leading retailers and manufacturers that
touch every major segment of retail distribution from the luxury market to
the mass market in both the U.S. and around the world. Iconix, through its
in-house advertising, promotion and public relations agency, markets its
brands to continually drive greater consumer awareness and equity.
Contact: Maria Dolgetta
Public Relations Director
SOURCE Iconix Brand Group, Inc.