Bono The Ultimate Ubersexual

Advertising Giant JWT Names Top Ten Ubersexuals - Men Who Ooze M-ness,

Self-Awareness, and Self-Confidence (and Almost Always Get the Girl)



Oct 11, 2005, 01:00 ET from JWT

    NEW YORK, Oct. 11 /PRNewswire/ -- JWT (formerly J. Walter Thompson), the
 world's oldest advertising agency and the largest agency in America, has named
 the top ten men it defines as ubersexuals. These are men who embrace the
 positive aspects of their masculinity or "M-ness" (e.g., confidence,
 leadership, passion, compassion) without giving in to the stereotypes that
 give guys a bad name (e.g., disrespect toward women, emotional emptiness,
 complete ignorance of anything cultural outside of sports, beer, burgers, and
 athletic shoes).
     Marian Salzman, Executive Vice President, Director of Strategic Content,
 JWT Worldwide, points to ubersexuals in her new book, The Future of Men, as a
 significant segment of the young male demographic that advertisers and
 marketers too often overlook. The media are so busy portraying men as
 womanizers, wimps, or clueless oafs constantly looking to women for direction
 (ever see Everybody Loves Raymond?) that they're missing an important shift
 among the population in the real world.
     Salzman, the trendspotter who first predicted the rise of metrosexuals two
 years ago, believes the days of metro are numbered -- in part because of a
 backlash against their overstaying their 15 minutes of fame. Guys want their
 M-ness back. They're tired of taking their behavioral and fashion cues from
 their female counterparts and from men's magazines that boil men down to their
 basest, most simplistic selves.
 
     Metrosexual or Ubersexual? How to Spot the Difference
 
     * Both are passionate, but the uber is passionate about causes and
       principles, while the metro is mostly passionate about himself
 
     * The uber spends more time grooming his mind than his hair
 
     * Both treat and respect women as equals, but the uber considers other
       men, not women, his best friends
 
     * The uber is more sensual and not at all self-conscious; he doesn't need
       other people to tell him he's sexy -- nor does he plan his errands
       around which shop windows offer the best reflection
 
     * The metro gets design tips from the Fab Five; the uber gets them from
       his travels and interest in art and culture
 
     * The uber knows the difference between right and wrong and will make the
       right decision regardless of what others around him may think; the metro
       knows the difference between toner and exfoliant -- and worries that
       he's using yesterday's brand
 
     "The descriptor 'uber' was chosen because it means the best, the
 greatest," says Salzman. "Ubersexuals are the most attractive (not just
 physically), most dynamic, and most compelling men of their generations. They
 are confident, masculine, stylish, and committed to uncompromising quality in
 all areas of life."
 
     JWT's Top Ten
     Here, in reverse order, are the top ten men JWT says embody everything
 uber:
 
     10. Jon Stewart: He is outspoken without regard to what other people think
         (as evidenced by his skewering his hosts during this year's
         Advertising Week). He is supportive of women and pokes fun at himself
         in a self-deprecating way.
 
     9.  Guy Ritchie: His masculinity is unquestioned even though he's married
         to one of the world's top music icons. (In fact, gravitating toward
         strong women tends to be an uber trait.)
 
     8.  Pierce Brosnan: His James Bond strength was never compromised when we
         watched him publicly mourn his first wife (and raise her children). He
         has Remington Steele's classic elegance and savoir faire.
 
     7.  Ewan McGregor: A handsome, fashionable family man, McGregor is
         versatile enough to go from riding his Harley Davidson around the
         world to walking the red carpet. He is comfortable in his own
         sexuality.
 
     6.  Barack Obama: At the DNC, he managed to marry sentimental love of
         family with a new face of patriotism. And he looks sharp in a suit.
 
     5.  Arnold Schwarzenegger: He journeyed from body builder to mega movie
         star to politician, all the while keeping his shoes buffed and hair in
         place. He has succeeded in every challenge he's faced, and he has a
         Kennedy for a wife.
 
     4.  Donald Trump: Love him or hate him, Trump is a man who is certain
         about what he wants and sets out to get it, no holds barred. Women
         find his power almost as much of a turn-on as his money.
 
     3.  Bill Clinton: A born charmer with Southern roots who is not afraid to
         cry. He is a supremely confident, decisive leader. And he has
         supremely sexy hands.
 
     2.  George Clooney: He appreciates the finer things in life (including his
         villa on the shores of Lake Como), and he is strongly bonded with and
         loyal to a cadre of male friends. His timeless image has allowed him
         to rise from B-sitcoms to box-office hits, some of which he's directed
         and/or produced.
 
     1.  Bono: He's global, socially aware, confident, and compassionate, and
         he commands a huge base of followers who are fans of his music -- and
         his humanitarianism. Is it any wonder rumors are swirling about a
         Nobel Peace Prize?
 
      Contact: Dan Klores Communications
               Adam Schiff/Robert Zimmerman/Brian Moriarty
               212.685.4300
 
               Eric Robertson
               JWT New York Public Relations
               212-210-7336
 
 

SOURCE JWT
    NEW YORK, Oct. 11 /PRNewswire/ -- JWT (formerly J. Walter Thompson), the
 world's oldest advertising agency and the largest agency in America, has named
 the top ten men it defines as ubersexuals. These are men who embrace the
 positive aspects of their masculinity or "M-ness" (e.g., confidence,
 leadership, passion, compassion) without giving in to the stereotypes that
 give guys a bad name (e.g., disrespect toward women, emotional emptiness,
 complete ignorance of anything cultural outside of sports, beer, burgers, and
 athletic shoes).
     Marian Salzman, Executive Vice President, Director of Strategic Content,
 JWT Worldwide, points to ubersexuals in her new book, The Future of Men, as a
 significant segment of the young male demographic that advertisers and
 marketers too often overlook. The media are so busy portraying men as
 womanizers, wimps, or clueless oafs constantly looking to women for direction
 (ever see Everybody Loves Raymond?) that they're missing an important shift
 among the population in the real world.
     Salzman, the trendspotter who first predicted the rise of metrosexuals two
 years ago, believes the days of metro are numbered -- in part because of a
 backlash against their overstaying their 15 minutes of fame. Guys want their
 M-ness back. They're tired of taking their behavioral and fashion cues from
 their female counterparts and from men's magazines that boil men down to their
 basest, most simplistic selves.
 
     Metrosexual or Ubersexual? How to Spot the Difference
 
     * Both are passionate, but the uber is passionate about causes and
       principles, while the metro is mostly passionate about himself
 
     * The uber spends more time grooming his mind than his hair
 
     * Both treat and respect women as equals, but the uber considers other
       men, not women, his best friends
 
     * The uber is more sensual and not at all self-conscious; he doesn't need
       other people to tell him he's sexy -- nor does he plan his errands
       around which shop windows offer the best reflection
 
     * The metro gets design tips from the Fab Five; the uber gets them from
       his travels and interest in art and culture
 
     * The uber knows the difference between right and wrong and will make the
       right decision regardless of what others around him may think; the metro
       knows the difference between toner and exfoliant -- and worries that
       he's using yesterday's brand
 
     "The descriptor 'uber' was chosen because it means the best, the
 greatest," says Salzman. "Ubersexuals are the most attractive (not just
 physically), most dynamic, and most compelling men of their generations. They
 are confident, masculine, stylish, and committed to uncompromising quality in
 all areas of life."
 
     JWT's Top Ten
     Here, in reverse order, are the top ten men JWT says embody everything
 uber:
 
     10. Jon Stewart: He is outspoken without regard to what other people think
         (as evidenced by his skewering his hosts during this year's
         Advertising Week). He is supportive of women and pokes fun at himself
         in a self-deprecating way.
 
     9.  Guy Ritchie: His masculinity is unquestioned even though he's married
         to one of the world's top music icons. (In fact, gravitating toward
         strong women tends to be an uber trait.)
 
     8.  Pierce Brosnan: His James Bond strength was never compromised when we
         watched him publicly mourn his first wife (and raise her children). He
         has Remington Steele's classic elegance and savoir faire.
 
     7.  Ewan McGregor: A handsome, fashionable family man, McGregor is
         versatile enough to go from riding his Harley Davidson around the
         world to walking the red carpet. He is comfortable in his own
         sexuality.
 
     6.  Barack Obama: At the DNC, he managed to marry sentimental love of
         family with a new face of patriotism. And he looks sharp in a suit.
 
     5.  Arnold Schwarzenegger: He journeyed from body builder to mega movie
         star to politician, all the while keeping his shoes buffed and hair in
         place. He has succeeded in every challenge he's faced, and he has a
         Kennedy for a wife.
 
     4.  Donald Trump: Love him or hate him, Trump is a man who is certain
         about what he wants and sets out to get it, no holds barred. Women
         find his power almost as much of a turn-on as his money.
 
     3.  Bill Clinton: A born charmer with Southern roots who is not afraid to
         cry. He is a supremely confident, decisive leader. And he has
         supremely sexy hands.
 
     2.  George Clooney: He appreciates the finer things in life (including his
         villa on the shores of Lake Como), and he is strongly bonded with and
         loyal to a cadre of male friends. His timeless image has allowed him
         to rise from B-sitcoms to box-office hits, some of which he's directed
         and/or produced.
 
     1.  Bono: He's global, socially aware, confident, and compassionate, and
         he commands a huge base of followers who are fans of his music -- and
         his humanitarianism. Is it any wonder rumors are swirling about a
         Nobel Peace Prize?
 
      Contact: Dan Klores Communications
               Adam Schiff/Robert Zimmerman/Brian Moriarty
               212.685.4300
 
               Eric Robertson
               JWT New York Public Relations
               212-210-7336
 
 SOURCE  JWT