Book-Of-The-Month Club (BOMC)(R) Launches Smart Reader Rewards Program(TM)
* First Radical Change in BOMC in over 75 years
* BOMC Members Now Choose Their Featured Selections Tailored to Their
* New BOMC Members can Receive $220 worth of books for $1
* Free Shipping & Handling for Purchases Over $24
NEW YORK, July 6 /PRNewswire/ -- For over 75 years, the Book-of-the-Month Club helped Americans choose what to read. Now, BOMC is launching a radical new way to buy books. The program, Smart Reader Rewards, offers savings, selection, and service that readers won't find at any other bookseller. Smart Reader Rewards is a new service from Book-of-the-Month Club. With Reader's Choice, one of the new features of Smart Reader Rewards, members choose from one of six categories: Mystery & Suspense, History & Biography, Fiction, Nonfiction & Current Affairs, Home & Family, and Health & Self-Help. Each category contains the hottest bestsellers and critically acclaimed books. Every book is previewed by BOMC's outstanding editorial board. Each month Smart Reader Rewards members will receive by mail the featured book from their chosen genre. Importantly, BOMC members are always free to change their genre each month as well as order additional books from different categories. Smart Reader Rewards represents a sweeping departure of how BOMC previously operated. Historically, BOMC every month featured one major book known as the Main Selection. Each BOMC member would receive the Main Selection unless he or she declined the selection. Now, each Smart Reader Rewards member is in charge of his own featured selection. (Current BOMC members remain enrolled in BOMC.) Members of Smart Reader Rewards can get up to $220 worth of books for $1, plus shipping and handling. The program provides a 30% to 80% savings off publishers' hardcover edition prices. Members will never be offered books they do not want. And, there are no cards to return when they reply online or by phone. Both the catalog and Internet site are divided into sections to help members find their titles more efficiently. Booksearch Plus is another new feature offered by Smart Reader Rewards. Booksearch Plus provides over 70,000 additional titles. If members cannot find the book they want listed in the catalog or online, they can simply use Booksearch Plus and it will track it down for them at no additional cost. There is also a Smart Reader Rewards website for those who want to join (http://www.joinsrr.com) with features such as Member Reviews in which one member can get a recommendation from another on particular books and authors. The website also offers Author Interviews, Excerpts, and Sneak Previews in addition to the entire online catalog of books. (Once someone is a member, he or she can log onto the current member site at http://www.smartreaderrewards.com.) Book-Of-The-Month Club remains committed to its tradition of providing the best books at the best prices as well as discovering hot titles and authors before their competitors. With The Smart Reader Rewards, members can discover tomorrow's classics today-and at an unbelievable price. The choices are limitless. And with new features like Reader's Choice and Booksearch Plus, among others, members get more of the kind of books they prefer automatically. Readers won't find this combination of selection, service, and value anywhere else. About BOOK-OF-THE-MONTH CLUB Book-Of-The-Month Club (BOMC), founded in 1926, is the country's oldest book club offering the best books in a variety of categories from fiction and nonfiction to entertainment, self-help, and more. About BOOKSPAN Bookspan is the premier direct marketer of general interest and specialty book clubs. With more than 8.5 million members, its book clubs include Book- of-the-Month Club(R), The Literary Guild(R), Quality Paperback Book Club(R), Doubleday Book Club(R), and more than 40 others. BOOKSPAN is a partnership between Doubleday Direct, Inc., owned by Bertelsmann AG and Book-of-the-Month Club Holdings LLC, owned by Time Warner Inc.
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