Booking In Espanol is Easy at AA.com

American Airlines Launches New Web Sites to Enhance Booking Experience for

Spanish-Language Customers in the U.S. and Latin America

    FORT WORTH, Texas, Jan. 31 /PRNewswire-FirstCall/ -- American Airlines
 ( AMR) announced today the launch of new country-specific Spanish-
 language portals on AA.com/espanol to better serve customers in Latin
 America and the U.S. The new portals of AA.com offer a new Spanish-language
 booking tool and country-specific offers and news.
     "The new Spanish-language Web sites provide our Spanish-speaking
 customers an easy and convenient way to book travel," said Peter Dolara,
 American's Senior Vice President for Miami, the Caribbean and Latin
 America. "By offering country-specific portals, we will be able to share
 with our customers more relevant offers and content along with great
 fares."
     Customers who go to http://www.aa.com/espanol will be asked to select
 their country of residence and will be redirected to their country specific
 portal, including:
      * Argentina
      * Bolivia
      * Chile
      * Colombia
      * Costa Rica
      * Dominican Republic
      * Ecuador
      * El Salvador
      * Guatemala
      * Honduras
      * Mexico
      * Nicaragua
      * Panama
      * Peru
      * Uruguay
      * USA
      * Venezuela
     According to a survey conducted by Encuesta in 2006 that tracked
 airline travel for U.S. Hispanics, American Airlines, a founding member of
 the global oneworld(R) Alliance, is the top airline of choice by Latinos in
 the U.S. The survey also showed a tremendous growth in online bookings by
 Hispanics domestically, with a seven-fold jump since 2002.
     The espanol portals provide numerous ways to conveniently search for
 and book low fares, select seats, check AAdvantage miles balance, and get
 relevant news and offers. Customers who purchase tickets on AA.com/espanol
 do not pay an online booking fee and earn AAdvantage bonus miles for each
 ticket purchased when booking flights. In addition, customers residing in
 Latin America can easily sign up for Direct Contact, an AA.com/espanol
 e-mail newsletter.
     "We are placing great emphasis on enabling our customers to experience
 AA.com in a language that they prefer and making our online experience more
 user-friendly for our global audiences," said Rob Friedman, American's
 Managing Director of AA.com. "With the introduction of Spanish-language
 booking capabilities, we are better serving the needs of the important U.S.
 Hispanic population and our customers throughout the Spanish-speaking
 countries in Latin America and making it easier than ever to travel on
 American."
     AA.com is the single largest distribution outlet for American and
 American Eagle, averaging more than 1.2 million unique visitors per day.
 American Airlines is Latin America's premier airline, offering more flights
 to more destinations there than any other carrier.
     To book now en espanol, log on to http://www.aa.com/espanol .
     About American Airlines
     American Airlines is the world's largest airline. American, American
 Eagle and the AmericanConnection(R) airlines serve 250 cities in over 40
 countries with more than 4,000 daily flights. The combined network fleet
 numbers more than 1,000 aircraft. American's award-winning Web site,
 AA.com, provides users with easy access to check and book fares, plus
 personalized news, information and travel offers. American Airlines is a
 founding member of the oneworld(R) Alliance, which brings together some of
 the best and biggest names in the airline business, enabling them to offer
 their customers more services and benefits than any airline can provide on
 its own. Together, its members serve more than 600 destinations in over 135
 countries and territories. American Airlines, Inc. and American Eagle
 Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines,
 American Eagle, AmericanConnection, AA.com and AAdvantage are registered
 trademarks of American Airlines, Inc.
                   AmericanAirlines(R) We know why you fly(R)
 
          Current AMR Corp. releases can be accessed on the Internet.
                        The address is http://www.aa.com
 
 

SOURCE  American Airlines, Inc.