Bookspan Appoints Sue R.E. Geramian Senior Vice President, Corporate Communications

    GARDEN CITY, N.Y., April 4 /PRNewswire/ -- Markus Wilhelm, Chief Executive
 Officer of Bookspan, a partnership between Bertelsmann AG and Time Warner
 Inc., has announced the appointment of Sue R.E. Geramian to the newly created
 position of Senior Vice President, Corporate Communications. Geramian will be
 reporting directly to Wilhelm and will be based in Bookspan's New York City
 offices.  She will also be a member of the Company's Senior Management Group.
     In making the announcement, Wilhelm said, "Sue is a highly skilled public
 relations executive with vast experience in corporate communications;
 branding; lifestyle, business, trade and consumer media relations.  She has
 extremely effective managerial and team leadership skills with a proven
 ability to act on situational challenges decisively and to provide expert
 counsel to senior executives.  I know that Sue will be an outstanding and
 vital member of the Bookspan management team.  Her engaging manner allows her
 to continue to forge valuable relationships between Bookspan and the media
 world."
     Most recently, Geramian has been consulting on corporate communications
 issues for a variety of media companies.  Prior to that, she was the Vice
 President of Corporate Communications at Gruner + Jahr USA Publishing where
 she oversaw all corporate communications and publicity activities for the
 company.  In addition, she created and administered G+J USA's Community Giving
 activities and was a member of the company's executive committee.
     Before that, Geramian was Vice President and Director in the Marketing
 practice of the largest reputation management firm in the world, Burson-
 Marsteller.  She has extensive experience providing strategic counseling,
 specializing in business-to-business issues and consumer product publicity.
 Geramian has directed projects for diverse, premier global clients.  Prior to
 her tenure at Burson-Marsteller, she was Director of Marketing and Public
 Relations for the strategic brand identity consultancy, Lister Butler.
 Previously, she managed public relations for the Crain Communications
 publication Advertising Age, overseeing all publicity efforts, conference
 planning, publisher support and special events.
     She is an active member of Women in Communications, Women Executives In
 Public Relations and the Business Marketing Association.  Geramian was also a
 member of the public relations committee of the Magazine Publishers of
 America.  Currently, she serves on the media advisory board of S.K.I.P. of New
 York, an organization dedicated to helping families of chronically ill
 children; and she is one of the founding committee members of P.O.P./Punch Out
 Parkinson's, a group committed to raising awareness of the disease among the
 media community.
     Bookspan (a partnership between Bertelsmann AG and Time Warner Inc. is the
 parent organization (Bookspan(R)) with two wholly-owned subsidiaries;
 (Doubleday Entertainment(TM) and YES Solutions(TM)).  Doubleday Entertainment
 has over 7 million members and includes over 35 book clubs, such as Doubleday
 Book Club, Literary Guild, Book of the Month Club and special interest and
 lifestyle clubs. YES Solutions provides operational services and creative
 services to multi-channel direct marketers, national retailers and B2B
 enterprises.
 
 

SOURCE  Bookspan