NEW YORK, Apr. 25 /PRNewswire/ -- BOOKSPAN, the joint venture book club
partnership between Doubleday Direct, Inc. and Book-of-the-Month Club, Inc.,
today announced the launch of its new Mango and Rhapsody book clubs.
The Mango book club is designed for the 21st-Century woman who strives to
balance her lifestyle with a successful career, meaningful relationships, and
a sense of independence and self-confidence. The club is targeted towards
young, predominantly single women in their 20s and early 30s who have an
affinity for popular culture and who look to books as a key source of
entertainment and enrichment.
The Mango woman is career-driven, decided in her views about style and
culture, and extremely cognizant about the world around her. She is
self-assured, yet also the girl-next-door who is just as likely to unwind by
meeting her girlfriends at a trendy restaurant as staying at home and losing
herself in a good book with a cup of cappuccino.
Rhapsody was created for the woman who is passionate about romance novels
and who dreams of being swept off her feet to another time and place. The
Rhapsody woman is a voracious reader who has many demands on her time
-- taking care of herself, her job and her family -- and is looking to escape
with some quiet time for herself. Whether she enjoys contemporary or
historical romance fiction, suspense or westerns, Rhapsody will offer her the
best of all genres and bring it straight to her door.
"Consistent with our mission to reinvent the book club model for the
Internet, we are tremendously excited about launching these two new clubs as
part of the new BOOKSONLINE umbrella. These clubs typify how much book clubs
have changed," said Seth Radwell, President and CEO of BOOKSONLINE, the online
subsidiary of the BOOKSPAN joint venture. Both Mango and Rhapsody are
available to members via the Internet, as well as through traditional catalog
"These new clubs provide members with rigorous pre-selection of titles to
better serve these dynamic market segments. Our success to date shows that
many people want to join an online community of book lovers, not just be
another customer of an e-commerce conglomerate," Radwell added. "These new
clubs will allow us to deliver a great experience to new communities, both
online and offline."
Mango offers the most talked-about, popular fiction and nonfiction books
that reflect a desire for cultural and social gratification. Titles include
contemporary fiction, current best sellers, and the most sought-after
nonfiction, as well as guides on dating, cooking, decorating and more, at
prices up to 50 percent off publisher's editions. In addition to books, Mango
also offers blockbuster films, lifestyle and fitness videos, chart-topping
music selections, and home decor and beauty products to suit a whimsical
"Mango is the perfect place for the modern, urban woman to find books to
help her balance her life and change the way she views herself," said Mel
Parker, Editorial Director of BOOKSPAN. "Rather than taking time out of her
busy life to browse the bookstore or other Internet sites, she can find the
best books and other lifestyle products all in one place at Mango. The Mango
woman strives for stability and success in both her personal and professional
life, and knows she has to stay ahead of the trend to achieve her goals.
Mango provides a way for her to do so, without spending hours searching for
Rhapsody offers the finest selection of books by leading romance authors,
all in one place at a great value. The Rhapsody pledge guarantees that every
romance is priced at $9.95 or less. Rhapsody club members will also save up
to 40 percent off publisher's prices on select national best sellers, and will
also have their choice of music, videos and merchandise with a special appeal
to the romance lover. And since romance readers tend to be collectors and
share books with their friends, all books are sturdy hardcovers.
"For the woman who understands how a gentle flirtation can blossom into
wild passion, and knows that true love defies all obstacles, Rhapsody is the
perfect place to find that terrific escape book," said Sharon Fantera,
Editor-in-Chief of Rhapsody. "Many women love the pleasure that a great
romance novel can provide. With Rhapsody, they can browse to their heart's
content at their leisure to easily find the romance books they crave."
"Community is a very important element in Rhapsody, so the premiere issue
of our club bulletin features a column of romance news from Romantic Times
magazine editor Kathryn Falk. We plan to include a column from her at least
four times a year," Fantera added. "Rhapsody will have a presence at both the
Romantic Times conference in November and at the Romance Writers of America
annual convention in July. We also plan to involve our authors as much as
possible. They are as excited about the launch of Rhapsody as we are, for it
gives them a chance to speak directly to their loyal readers."
Mango and Rhapsody, like all other BOOKSPAN book clubs, are managed by a
team of experienced editors who review dozens of new books each month and
select only the best to include in the clubs.
Mango (http://www.clickonmango.com) and Rhapsody
(http://www.rhapsodybookclub.com) may be accessed through their own web sites,
as well as through BOOKSONLINE (http://www.booksonline.com), the BOOKSPAN
Internet division that includes more than 50 general consumer, special
interest and professional book clubs. BOOKSONLINE unites all the former
Doubleday Direct and Book-of-the-Month Club book clubs onto one place on the
Internet, as well as the many new clubs that are being created.
The Mango and Rhapsody club web sites, like other BOOKSPAN club sites,
will be enhanced with interactive features such as live author chats, member
bulletin boards and online polls, as well as author interviews, reviews and
book excerpts not available in regular club mailings. Club members can place
orders and manage account activity online, while new members may join through
the club web sites. Members will continue to receive regular mailings, and
will continue to have the option of ordering through either the print catalog
or the web sites, as they wish.
About BOOKSPAN and BOOKSONLINE
BOOKSPAN is the new joint venture partnership between Doubleday Direct,
Inc. and Book-of-the-Month Club Holdings LLC. Operating separately for nearly
75 years, the two companies have joined forces to create a new entity that is
designed to make the book club experience more satisfying to members.
BOOKSONLINE, a subsidiary of BOOKSPAN, aggregates more than 50 general
consumer, special interest and professional book clubs under a single umbrella
site (http://www.booksonline.com) that combines the time-tested advantages of
the traditional book club with the convenience, ease of use and interactivity
of the Internet. The combined BOOKSPAN book clubs have approximately 8.5
million members and more than $900 million in annual revenues. BOOKSPAN,
based in New York, is a joint venture with partnership interests held by
subsidiaries of both Bertelsmann AG, based in Germany, and Time Warner, Inc.,
based in New York.