Bookt Launches InstaManager™ Multilingual Website and Booking Engine "Speaking" Travel-Shopper's Native Language Translates into Competitive Advantage for Savvy Vacation Rental Managers
HOLLYWOOD, Fla., Jan. 30, 2012 /PRNewswire-iReach/ -- Bookt LLC, a pioneer in cloud-based technology solutions for the professional vacation rental manager, announces another new feature for InstaManagers in 2012 – the ability to add multiple international languages for all current and new InstaManager FLEX clients as an affordable upgrade.
"Everyone knows that travel is global," said Robert Kall, CEO of Bookt. "And data from both the US and EU shows overwhelmingly that for travel search and purchases, consumers prefer their own language. That means a full language translation of the entire website including all property descriptions and booking screens."
"We think many US-based vacation rental companies will obviously think of Spanish first," said Kall. "There is a huge first-mover advantage for a Vacation Rental Manager to truly standout online in their local market," he added, pointing out that content targeting the large Hispanic travel community can many times reign supreme in the various Spanish versions of Google and other search engines. German, Portuguese, French and Italian are also popular options, but even languages with non-latin alphabets like Korean and Russian can be accommodated. And for this upgrade, Bookt has made it easy and affordable – less than a thousand dollars for each new international site hosted on a unique domain.
InstaManager FLEX is a groundbreaking product combining powerful vacation rental manager software with tailored marketing distribution through FlipKey and TripAdvisor, with pricing starting at $1 with additional fees tied exclusively to a client's booking success. Since 2007, Bookt has successfully served a fast growing global network of vacation rental managers. With the introduction of InstaManager FLEX and continual rollout of new features like Multilingual and last month's launch of Mobile Web, Bookt anticipates accelerated growth and rising market prominence. Learn more at: www.instamanager.com.
Bookt is a leader in cloud based solutions for vacation rental managers, hoteliers, innkeepers, and larger travel organizations in the lodging industry. Bookt's software and integrated marketing services make specialty lodging companies more effective with activities that directly drive their revenue, manage resources, and provide business control. Our flagship product, InstaManager, is delivered in partnership with TripAdvisor targeting the $85B Vacation Rental Industry. Sophisticated PMS, CRS, CRM, CMS, distribution and back-office functionality is delivered through the cloud to customers in over 31 countries on 5 continents. Learn more at www.bookt.com.
SOURCE Bookt LLC