A F LAVALIFE LOGO LAVALIFE LOGO
Lavalife logo. (PRNewsFoto/Lavalife)[AB]
TORONTO, Jan. 22 /PRNewswire/ -- Baby Boomers across the world are
ringing in the New Year by creating a new sexual revolution. A recent
article on lavalifePRIME http://prime.lavalife.com, a social dating site
exclusively for single Boomers, states that a recent study done in the UK
found that more than one-third (37 percent) of 1,000 respondents ages 50 to
65 surveyed about their sexuality and dating habits said that they would be
willing to sleep with someone on the first date. That's twice the number of
Generation X singles (just 18 percent of the under-40 crowd) who would also
say yes to a casual intimate encounter.
(Logo: http://www.newscom.com/cgi-bin/prnh/20060208/NYWFNS1LOGO )
Most experts interviewed by lavalifePRIME believe that Boomers are more
open to sex because they grew up in an era of free love, sexual freedom,
swingers, feminism and the introduction of the birth control pill.
Generation Xers, on the other hand, grew up in an era based on the
awareness of the consequences of casual intercourse, such as STDs. Another
important fact is that most Boomers are past their reproductive years and
are no longer interested in finding someone to start a family with or
provide for them financially. Although they do want a little romance
first...76 percent said they'd be willing to go for it the first night if a
man took them to dinner first and picked up the tab.
lavalifePRIME is a groundbreaking, must-visit social dating resource
exclusively for single Boomers. "What's fascinating about this study is
that it shatters the stereotypes around people becoming less sexually
active as they age or the idea that older singles are too prudish to seek
out intimate encounters with their dates simply for the sake of sex," says
Agneta Owen, lavalifePRIME's Boomer Lifestyle Expert. "Boomers are
experiencing their own sexual revolution. With past relationships and
child-bearing years behind them, this set of singles is looking to add
passion and new experiences to their lives, and they are not typically
dating with the goal of marriage at this stage in their lives."
lavalifePRIME also found that most of the Boomers surveyed are not
particularly worried about what their friends might think of their bedroom
antics. They're comfortable enough in their own skin to live without fear
of disapproval. "This is probably the only time in my life when I would
consider sleeping with a Denzel Washington look-alike who's dumb as a rock.
You can always kick them out before breakfast," says Linda, a Boomer
interviewed for the story.
While the beat of the sexual revolution goes on, sometimes there are
still hurt feelings the day after. Boomer women may go into a sexual
encounter thinking they just want sex, and find themselves emotionally
attached once the morning comes around. This is due to the fact that all
women (regardless of age) are more likely to feel attachment after sex
because of the oxytocin released in their bodies during the sex act --
something scientists call "the cuddle hormone." Men have significantly less
oxytocin released in their bodies during sex, and its effects are
counteracted by testosterone which is why they seem uniquely able to sleep
around and not feel attachment afterwards.
In most cases, lavalifePRIME finds that single Boomers are just looking
for companionship and fun - they are not necessarily in the market to find
someone to spend their life with. Boomers need to decide for themselves in
advance of going on a date what they are really looking for, be it a quick
intimate encounter or a deeper relationship. Think about what is most
important and move comfortably in that direction. No matter what Boomers
are looking for in a companion, they can find it at lavalifePRIME
lavalifePRIME is one of the world's first social dating sites - a
combination of personals and social networking websites - designed
exclusively for singles 45+. lavalifePRIME is one of the products of
Lavalife Corp., a leading provider of products and services designed for
singles. Lavalife connects, engages and entertains through a variety of
web, voice and mobile offerings. Founded in 1987, Lavalife Corp. markets
its products and services across the United States, Canada and Australia.
Lavalife has attracted millions of unique members who exchange 1.3 million
messages every day. For more information, visit http://PRIME.lavalife.com
* Source: AARP Study - American Association of Retired People
SOURCE Lavalife Corp.