PALO ALTO, Calif., April 24 /PRNewswire/ -- Today BooRah, the ultimate
personalized review guide, announced a partnership with 4INFO, a leading
provider of SMS/ text messaging services, to launch a new mobile restaurant
review guide. This guide will provide a smarter way to find great
restaurants throughout the San Francisco, Los Angeles, and New York metro
areas. With this partnership, BooRah plans to extend restaurant reviews and
ratings via its Syndicated Reviews Platform to the mobile phone. This new
service will help consumers achieve their ideal dining experience while on
the go, by providing for easy text-based searches for the best-reviewed
local restaurants from any cell phone. The service will offer users a quick
and easy way to find the best nearby restaurants, and provides restaurant
owners a new way to promote their business.
"The BooRah/4INFO partnership is an excellent example of how 4INFO's
powerful mobile search service brings timely information to users who
desire the most useful information no matter where they are," said Zaw
Thet, CEO of 4INFO. "The flexibility of our partner platform allows BooRah
to provide highly relevant review and rating information right to a
consumer's cell phone."
"BooRah is the only service that can actually transform the millions of
online restaurant reviews from across the Web into short, concise summaries
and in-depth ratings," said Eric Moyer, co-founder and CEO of BooRah. "With
this partnership, BooRah now enables consumers to easily receive the review
'buzz' that's going on out on the Internet in a concise, easy-to-read
summary form right on their cell phones."
BooRah is the ultimate personalized review guide, providing a smarter
way to find great restaurants. BooRah's patent-pending summarization
technology automatically condenses a comprehensive collection of online
reviews from bloggers, professional critics and consumers, and synthesizes
these results with users' specific search criteria. BooRah's technology
analyzes and understands the language that humans use naturally. By
capturing the community vibe and social essence of existing online groups,
and comparing the result to individual search criteria, BooRah delivers
unsurpassed relevance with the broadest community reach. Founded in 2006,
BooRah is privately held and based in Palo Alto, California. Visit
http://www.boorah.com for more information.
A leading provider of SMS/Text messaging technology, 4INFO connects
companies with their mobile audiences. 4INFO's SMS/Text Publishing Platform
gives publishers the easiest and most trusted means to mobilize and
monetize their content and our Ad Marketplace gives marketers the only
opportunity available today to connect with mobile audiences via targeted,
relevant SMS/Text advertising. 4INFO's consumer suite of mobile services
provides real-time access to sports scores, stock quotes, 411, weather
updates, horoscopes, and a host of other information and entertainment
services. 4INFO's investment partners include U.S. Venture Partners, Draper
Fisher Jurvetson and Gannett Company, Inc. 4INFO is headquartered in Palo
Alto, Calif. Learn more at: http://www.4info.net.
SOURCE BooRah Inc.