BooRah and 4INFO Partner to Enhance the Local Dining Experience

New Service Will Deliver a Summary of Local Restaurant Reviews to

Consumers' Cell Phones

Apr 24, 2007, 01:00 ET from BooRah Inc.

    PALO ALTO, Calif., April 24 /PRNewswire/ -- Today BooRah, the ultimate
 personalized review guide, announced a partnership with 4INFO, a leading
 provider of SMS/ text messaging services, to launch a new mobile restaurant
 review guide. This guide will provide a smarter way to find great
 restaurants throughout the San Francisco, Los Angeles, and New York metro
 areas. With this partnership, BooRah plans to extend restaurant reviews and
 ratings via its Syndicated Reviews Platform to the mobile phone. This new
 service will help consumers achieve their ideal dining experience while on
 the go, by providing for easy text-based searches for the best-reviewed
 local restaurants from any cell phone. The service will offer users a quick
 and easy way to find the best nearby restaurants, and provides restaurant
 owners a new way to promote their business.
     "The BooRah/4INFO partnership is an excellent example of how 4INFO's
 powerful mobile search service brings timely information to users who
 desire the most useful information no matter where they are," said Zaw
 Thet, CEO of 4INFO. "The flexibility of our partner platform allows BooRah
 to provide highly relevant review and rating information right to a
 consumer's cell phone."
     "BooRah is the only service that can actually transform the millions of
 online restaurant reviews from across the Web into short, concise summaries
 and in-depth ratings," said Eric Moyer, co-founder and CEO of BooRah. "With
 this partnership, BooRah now enables consumers to easily receive the review
 'buzz' that's going on out on the Internet in a concise, easy-to-read
 summary form right on their cell phones."
     About BooRah
     BooRah is the ultimate personalized review guide, providing a smarter
 way to find great restaurants. BooRah's patent-pending summarization
 technology automatically condenses a comprehensive collection of online
 reviews from bloggers, professional critics and consumers, and synthesizes
 these results with users' specific search criteria. BooRah's technology
 analyzes and understands the language that humans use naturally. By
 capturing the community vibe and social essence of existing online groups,
 and comparing the result to individual search criteria, BooRah delivers
 unsurpassed relevance with the broadest community reach. Founded in 2006,
 BooRah is privately held and based in Palo Alto, California. Visit for more information.
     About 4INFO
     A leading provider of SMS/Text messaging technology, 4INFO connects
 companies with their mobile audiences. 4INFO's SMS/Text Publishing Platform
 gives publishers the easiest and most trusted means to mobilize and
 monetize their content and our Ad Marketplace gives marketers the only
 opportunity available today to connect with mobile audiences via targeted,
 relevant SMS/Text advertising. 4INFO's consumer suite of mobile services
 provides real-time access to sports scores, stock quotes, 411, weather
 updates, horoscopes, and a host of other information and entertainment
 services. 4INFO's investment partners include U.S. Venture Partners, Draper
 Fisher Jurvetson and Gannett Company, Inc. 4INFO is headquartered in Palo
 Alto, Calif. Learn more at:

SOURCE BooRah Inc.