BooRah Launches the Ultimate Personalized Review Guide; Gives Consumers More Control

Service Delivers a Summary of Online Restaurant Reviews from Bloggers,

Professional Critics and Consumers

    PALM DESERT, Calif. and PALO ALTO, Calif., Jan. 30 /PRNewswire/ -- DEMO
 07 -- BooRah today announced the launch of its online personalized review
 guide, providing a smarter way to find great restaurants. BooRah helps
 consumers achieve their ideal dining experience by condensing and
 summarizing reviews. BooRah allows users to quickly select from thousands
 of restaurants organized according to their specific preferences. BooRah's
 patent-pending summarization technology enables easy browsing by
 automatically compiling online reviews from bloggers, professional critics
 and consumers into an easy-to-use, personalized service. Future services
 will incorporate reviews on a broad range of additional businesses and
 services.
     BooRah unveiled its new automated summarization and personalized search
 capabilities at the DEMO 07 conference, the premier invitation-only event
 that features the latest in cutting-edge consumer technologies.
     "BooRah is the only site that actually transforms the millions of
 online reviews on the Web into easily understandable summaries and in-depth
 ratings," said Eric Moyer, co-founder and CEO of BooRah. "Further, BooRah
 enables consumers to personalize their search with highly specific
 criteria; connecting users with the information they desire as well as that
 which they did not even know existed."
     "User generated content has created a new age of empowerment for
 consumers, but with it comes the challenge of overwhelming amounts of
 information to wade through," said Chris Shipley, executive producer, DEMO.
 "BooRah makes it easier for consumers to make sense of all this
 information, by automatically summarizing the relevant details and
 providing a smarter way to search -- putting control firmly into the hands
 of the users."
     BooRah's rich features offer the consumer the benefit of an enhanced
 online experience. By interactively tuning their search criteria, users can
 now find a restaurant to meet their individual dining requirements,
 matching their personal preferences with the appropriate restaurant. For
 example, if you want a late-night bite of sushi in the ambiance of a piano
 bar, if it exists, BooRah can help you find it.
     BooRah offers a 5-Star rating system that automatically scans and
 summarizes reviews, quantifies comments and sentiments, and incorporates
 them into detailed ratings for the consumer. For restaurants, the BooRah
 rating system evaluates a restaurant on three broad criteria -- food,
 service, and ambiance -- and provides an overall rating, making it easy to
 choose the perfect restaurant for any occasion.
     BooRah's patent-pending Natural Language Processing (NLP) technology
 can sift through millions of online reviews to find the most relevant
 information on specific topic-related details. BooRah's NLP analyzes and
 understands the language that humans use naturally, as opposed to the
 simple keyword matching more commonly used today.
     BooRah's technology enables the consumer to search for unusual and
 obscure features and requests that cannot be found through other review
 sites. By capturing the community vibe and social essence of existing
 online groups and comparing the result to individual search criteria,
 BooRah delivers unsurpassed relevance with the broadest community reach.
     About BooRah
     BooRah is the ultimate personalized review guide that delivers results
 based on individual user preferences. BooRah's patent-pending summarization
 technology automatically condenses a comprehensive collection of online
 reviews from bloggers, professional critics and consumers, and synthesizes
 these results with users' specific search criteria. BooRah's technology
 analyzes and understands the language that humans use naturally. By
 capturing the community vibe and social essence of existing online groups,
 and comparing the result to individual search criteria, BooRah delivers
 unsurpassed relevance with the broadest community reach. Founded in 2006,
 BooRah is privately held and based in Palo Alto, California. For
 information, visit www.boorah.com.
     About DEMO
     Produced by Network World Events and Executive Forums, the semi-annual
 DEMO conferences focus on emerging technologies and new products, which are
 hand-selected from across the spectrum of the technology marketplace. The
 DEMO conferences have earned their reputation for consistently identifying
 tomorrow's cutting-edge technologies and have served as launch pad events
 for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping
 them to secure venture funding, establish critical business relationships,
 and influence early adopters. Each DEMO conference features approximately
 70 new companies, products and technologies. For information, visit
 www.demo.com.
 
 

SOURCE BooRah