Borders Rewards(R) Program Surpasses 20 Million Members
ANN ARBOR, Mich., Aug. 22 /PRNewswire/ -- Membership in Borders Rewards(R)-the free customer loyalty program for Borders and Waldenbooks customers nationwide-now exceeds 20 million. The program, which launched in February 2006 and continues to grow rapidly, is now one of the largest customer loyalty programs in the specialty retail industry, reaching 18% of all U.S. households. (Logo: http://www.newscom.com/cgi-bin/prnh/20060208/BORDERSLOGO ) "We are thrilled that so many customers have discovered the benefits of being a Borders Rewards member," said Borders Group Chief Executive Officer George Jones. "This program continues to grow at an impressive rate of about 150,000 new members each week. As membership builds, so does our capability to leverage the Borders Rewards database as a distinct advantage in introducing customers to new and important titles and promoting them. For instance, through the Borders 'Shortlist,' which is a weekly e-mail sent to Borders Rewards members, we have been successful at launching proprietary and exclusive titles such as Nick Santora's first novel 'Slip & Fall,' and Anuna's 'Celtic Origins' CD. We were able to make both of these titles national bestsellers and will continue to use the power of the Borders Rewards database as one of the unique ways we'll draw customers to our stores." In addition to providing ongoing discounts and valuable in-store offers for Borders Rewards members, the "Shortlist" also features exclusive content, which includes excerpts from the latest titles as well as the popular monthly Borders online video book club. The book club has featured dialogs with such authors as Stephenie Meyer, Khaled Hosseini, Susan Minot and Mitch Albom. The Borders "Shortlist" is also a gateway for Borders Rewards members to experience video episodes of Borders "Live at 01," where customers online can feel all the energy and intimacy of a Borders in-store event. "Live at 01" is filmed entirely on location at the Borders store in downtown Ann Arbor, and has featured artists and authors such as Joss Stone, Calvin Trillin, Anne Lamont and Dave Koz. Borders Rewards members also receive a monthly newsletter and can choose to customize with personal recommendations, notification of hot new book, CD and DVD titles, and the latest news on over 32 different categories. Customers join by simply picking up a Borders Rewards card at any Borders or Waldenbooks store and registering it online at www.bordersrewards.com. About Borders Group, Inc. Borders Group, Inc. trades on the New York Stock Exchange under the symbol BGP. Headquartered in Ann Arbor, Mich., the company is a $4.1 billion global retailer of books, music, movies, and gift and stationery items. Through its subsidiaries, Borders Group has more than 32,000 employees and operates over 1,200 stores worldwide. More information on Borders Group is available at www.bordersgroupinc.com.RELATED LINKS
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