Borland Announces Plans to Expand Its Presence In People's Republic of China

Recent Participation in Trade Mission to China by Borland Senior Executives

Demonstrates Borland's Commitment to Become a Key Player in China's Growing

Software Market

May 09, 2001, 01:00 ET from Borland Software Corporation

    SCOTTS VALLEY, Calif., May 9 /PRNewswire/ -- As part of its ongoing global
 expansion, Borland Software Corporation (Nasdaq:   BORL), a leading provider of
 e-business implementation platforms, today announced plans to expand its
 presence in the People's Republic of China with the opening of representative
 offices in Beijing and Shanghai.
     (Photo: )
     These offices, which are subject to approval by the Chinese government,
 are targeted to open in the third quarter of 2001.  While Borland(R) products
 have previously been made available in China through authorized distributors
 and are very familiar to China's software development community, the
 representative offices are the first step in Borland's plans to establish a
 wholly owned subsidiary in China.  With the establishment of a Borland
 subsidiary in China customers in China will be able to buy Borland products
 directly including Delphi(TM), JBuilder(TM), C++ Builder(TM), VisiBroker(R),
 Borland(R) AppServer(TM) and AppCenter(TM) as well as Borland's newest
 product, Kylix(TM), the first native rapid application development (RAD) tool
 for the Linux(R) platform.
     According to International Data Corporation (IDC), China's purchases of IT
 hardware, software and services were expected to reach nearly U.S. $14 billion
 in 2000 and triple by 2004, accounting for nearly a third of the Asia-Pacific
 region, excluding Japan.  In addition, China's Ministry of Information
 Industry (MII) forecasts that software sales in China will reach U.S.
 $3.8 billion in 2001, a 12 percent increase from the previous year.  "In 2000,
 the Chinese government announced its plans to standardize on the Linux
 operating system instead of Windows(R)," said Dale L. Fuller, Borland's
 president and chief executive officer.  "As Borland is the only software
 company with a native rapid application development tool for Linux, China has
 the potential to be a strong market for Borland.  We are very excited about
 the prospects that Borland has in China and, over the past few months, a
 number of our senior executives have committed a substantial amount of their
 time to overseeing our expansion into China."
     To facilitate its plans to expand its presence in China and to demonstrate
 its commitment to the area, Borland recently participated in a trade mission
 to China co-sponsored by the U.S. Department of Commerce/International Trade
 Administration's Office of Information Technologies and the Software &
 Information Industry Association (SIIA).  The trade mission was co-led by
 Michelle O'Neill, U.S. Deputy Assistant Secretary of Commerce for Information
 Technology Industries, and Lauren Hall, executive vice president of SIIA.'
 Borland was represented on the trade mission by Doug Barre, Borland's chief
 operating officer, Keith E. Gottfried, Borland's general counsel, and Andrew
 Wong, Borland's country manager in China.  During the 10 day-long visit,
 Borland and six other U.S. Information Technology firms specializing in
 Internet, e-commerce, and wireless technologies traveled to Hong Kong,
 Beijing, Shanghai and Guangzhou to meet with potential partners, resellers and
 distributors, in addition to various officials in China's Ministry of
 Information Industry.  "The mission to China exceeded all of our
 expectations," said Mr. Barre. "The high level of interest in Borland and
 Borland products expressed by established distributors, resellers, software
 integrators and other potential partners that we met with in China, not to
 mention the senior officials in the Ministry of Information Industry that we
 were introduced to, illustrates for us the wonderful opportunity that Borland
 has to become a leading software vendor in China."
     Borland currently operates eight offices in the Asia-Pacific region (Hong
 Kong, India, Japan, Korea, New Zealand, Singapore, Taiwan, and Sydney,
 Australia, where Borland maintains its regional headquarters).  Other recent
 additions to Borland's global operations include office openings in Ireland,
 Sweden and Italy.
     About Borland
     Borland is a leading provider of high performance e-business
 implementation platforms designed to increase developer productivity and
 reduce time to market for enterprise software projects.  E-business
 implementation platforms consist of software products that allow businesses to
 develop, deploy and manage e-business applications.  Borland is the vendor of
 choice for professional e-business solution providers who demand a
 vendor-independent implementation platform that supports rapid time to market,
 high productivity, performance and availability. Founded in 1983, Borland is
 headquartered in Scotts Valley, California, with operations worldwide. To
 learn more, visit Borland at, the community site at or call Borland at 800-632-2864.
     All Borland brand and product names are trademarks or registered
 trademarks of Borland Software Corporation, formerly known as Inprise
 Corporation, in the United States and other countries. Other names mentioned
 herein may be trademarks of the party using such names.  This release contains
 forward-looking statements. All statements that are not historical are
 forward-looking. Forward-looking statements may relate to, but are not limited
 to, Borland's future financial performance, capital expenditures, revenues,
 acquisitions, earnings, costs, product development plans, global expansion
 plans, estimated size of potential customer markets, demand for our products,
 the projected acceptance by existing or potential customers of new
 technologies and the potential features of, or benefits to be derived from,
 the products developed, marketed or sold by Borland, market and technological
 trends in the software industry and various economic and business trends.
 Such forward-looking statements are only predictions and involve a number of
 uncertainties and risks that may cause actual events or results to differ
 materially.  Factors that could cause actual events or results to differ
 materially include, among others, the following:  general economic factors and
 capital market conditions, general industry trends and the potential effects
 on us of competition in computer software product and services markets, growth
 rates in the software and professional services markets that we participate
 in, rapid technological change that can adversely affect the demand for our
 products, shifts in customer demand, market acceptance of new or enhanced
 products or services developed, marketed or sold by us, delays in scheduled
 product availability dates, actions or announcements by our competitors,
 software errors, reduction in sales to or loss of any significant customers,
 our ability to successfully integrate acquisitions, any failure by us to
 protect our intellectual property rights, the dependence of certain of our
 business units on licenses from third parties, our ability to attract and
 retain qualified personnel, and other factors described in our latest Annual
 Report on Form 10-K and our latest Quarterly Report on Form 10-Q filed by
 Borland Software Corporation with the SEC, copies of which may be obtained
 from the SEC at Borland undertakes no obligation to update any
 information contained in this release.
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SOURCE Borland Software Corporation