Borland Announces Plans to Expand Its Presence In People's Republic of China
Recent Participation in Trade Mission to China by Borland Senior Executives
Demonstrates Borland's Commitment to Become a Key Player in China's Growing
SCOTTS VALLEY, Calif., May 9 /PRNewswire/ -- As part of its ongoing global expansion, Borland Software Corporation (Nasdaq: BORL), a leading provider of e-business implementation platforms, today announced plans to expand its presence in the People's Republic of China with the opening of representative offices in Beijing and Shanghai. (Photo: http://www.newscom.com/cgi-bin/prnh/20010118/BORLOGO ) These offices, which are subject to approval by the Chinese government, are targeted to open in the third quarter of 2001. While Borland(R) products have previously been made available in China through authorized distributors and are very familiar to China's software development community, the representative offices are the first step in Borland's plans to establish a wholly owned subsidiary in China. With the establishment of a Borland subsidiary in China customers in China will be able to buy Borland products directly including Delphi(TM), JBuilder(TM), C++ Builder(TM), VisiBroker(R), Borland(R) AppServer(TM) and AppCenter(TM) as well as Borland's newest product, Kylix(TM), the first native rapid application development (RAD) tool for the Linux(R) platform. According to International Data Corporation (IDC), China's purchases of IT hardware, software and services were expected to reach nearly U.S. $14 billion in 2000 and triple by 2004, accounting for nearly a third of the Asia-Pacific region, excluding Japan. In addition, China's Ministry of Information Industry (MII) forecasts that software sales in China will reach U.S. $3.8 billion in 2001, a 12 percent increase from the previous year. "In 2000, the Chinese government announced its plans to standardize on the Linux operating system instead of Windows(R)," said Dale L. Fuller, Borland's president and chief executive officer. "As Borland is the only software company with a native rapid application development tool for Linux, China has the potential to be a strong market for Borland. We are very excited about the prospects that Borland has in China and, over the past few months, a number of our senior executives have committed a substantial amount of their time to overseeing our expansion into China." To facilitate its plans to expand its presence in China and to demonstrate its commitment to the area, Borland recently participated in a trade mission to China co-sponsored by the U.S. Department of Commerce/International Trade Administration's Office of Information Technologies and the Software & Information Industry Association (SIIA). The trade mission was co-led by Michelle O'Neill, U.S. Deputy Assistant Secretary of Commerce for Information Technology Industries, and Lauren Hall, executive vice president of SIIA.' Borland was represented on the trade mission by Doug Barre, Borland's chief operating officer, Keith E. Gottfried, Borland's general counsel, and Andrew Wong, Borland's country manager in China. During the 10 day-long visit, Borland and six other U.S. Information Technology firms specializing in Internet, e-commerce, and wireless technologies traveled to Hong Kong, Beijing, Shanghai and Guangzhou to meet with potential partners, resellers and distributors, in addition to various officials in China's Ministry of Information Industry. "The mission to China exceeded all of our expectations," said Mr. Barre. "The high level of interest in Borland and Borland products expressed by established distributors, resellers, software integrators and other potential partners that we met with in China, not to mention the senior officials in the Ministry of Information Industry that we were introduced to, illustrates for us the wonderful opportunity that Borland has to become a leading software vendor in China." Borland currently operates eight offices in the Asia-Pacific region (Hong Kong, India, Japan, Korea, New Zealand, Singapore, Taiwan, and Sydney, Australia, where Borland maintains its regional headquarters). Other recent additions to Borland's global operations include office openings in Ireland, Sweden and Italy. About Borland Borland is a leading provider of high performance e-business implementation platforms designed to increase developer productivity and reduce time to market for enterprise software projects. E-business implementation platforms consist of software products that allow businesses to develop, deploy and manage e-business applications. Borland is the vendor of choice for professional e-business solution providers who demand a vendor-independent implementation platform that supports rapid time to market, high productivity, performance and availability. Founded in 1983, Borland is headquartered in Scotts Valley, California, with operations worldwide. To learn more, visit Borland at http://www.borland.com/, the community site at http://community.borland.com or call Borland at 800-632-2864. All Borland brand and product names are trademarks or registered trademarks of Borland Software Corporation, formerly known as Inprise Corporation, in the United States and other countries. Other names mentioned herein may be trademarks of the party using such names. This release contains forward-looking statements. All statements that are not historical are forward-looking. Forward-looking statements may relate to, but are not limited to, Borland's future financial performance, capital expenditures, revenues, acquisitions, earnings, costs, product development plans, global expansion plans, estimated size of potential customer markets, demand for our products, the projected acceptance by existing or potential customers of new technologies and the potential features of, or benefits to be derived from, the products developed, marketed or sold by Borland, market and technological trends in the software industry and various economic and business trends. Such forward-looking statements are only predictions and involve a number of uncertainties and risks that may cause actual events or results to differ materially. Factors that could cause actual events or results to differ materially include, among others, the following: general economic factors and capital market conditions, general industry trends and the potential effects on us of competition in computer software product and services markets, growth rates in the software and professional services markets that we participate in, rapid technological change that can adversely affect the demand for our products, shifts in customer demand, market acceptance of new or enhanced products or services developed, marketed or sold by us, delays in scheduled product availability dates, actions or announcements by our competitors, software errors, reduction in sales to or loss of any significant customers, our ability to successfully integrate acquisitions, any failure by us to protect our intellectual property rights, the dependence of certain of our business units on licenses from third parties, our ability to attract and retain qualified personnel, and other factors described in our latest Annual Report on Form 10-K and our latest Quarterly Report on Form 10-Q filed by Borland Software Corporation with the SEC, copies of which may be obtained from the SEC at www.sec.gov. Borland undertakes no obligation to update any information contained in this release. MAKE YOUR OPINION COUNT - Click Here http://tbutton.prnewswire.com/prn/11690X86122667
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