Boston Bruins to Achieve Seating Capacity, Revenue Goals with StratBridge

Franchise to increase tickets sales, save time and money via StratTix

Jan 12, 2006, 00:00 ET from StratBridge

    BOSTON, Jan. 12 /PRNewswire-FirstCall/ -- The hockey franchise that
 produced Esposito, Orr, Neely and Bourque hopes to increase attendance and
 revenue for every home game at the TD Banknorth Garden in Boston using
 StratTix data analytics technology from StratBridge (visit booth #423 at
 Intix). The Boston Bruins will rely on StratTix to gain a real-time view of
 sold and available seating in advance of home games so sales staff can develop
 promotions and strategies that will increase sales. This will help them fill
 seats and get an early read on per-game revenue so they can react quickly.
     "Our current system for studying sales trends is tedious, lengthy and not
 very timely," said Lorraine Spadaro, vice president of technology and
 eBusiness for the TD Banknorth Garden and the Boston Bruins. "We have to pull
 data from various TicketMaster sources to get a single view of the status of a
 particular game's ticket sales. If the data has not been crunched in time for
 our sales and marketing analysis, we have to make assumptions. Thanks to
 StratTix, we will have a real-time snapshot of what the arena will look like
 for each home game so we have better data to act upon."
     By the end of January, the Bruins will begin using StratTix to maximize
 sales and visualize data that previously appeared in complicated spreadsheets.
 Live monitors will show sales staff up-to-the-minute sold and available
 seating in the Garden, so they have the time to create effective marketing
 programs to fill vacant seats. According to Spadaro, StratTix will save at
 least one day per week of work in reporting tasks for sales and marketing
     "There was a lot of enthusiasm in the first couple of months of the season
 after last year's lockout. But the next three to four months will be
 critical," said Spadaro. "StratTix will be instrumental in our continued
 marketing efforts, and we're confident it will help us make these critical
 months a success. StratTix will put raw data into actionable visual
 representations that we can easily interact with."
     In addition, the Bruins Premium Club sales staff will be able to create
 comprehensive graphical data representations of premium seating over multiple
 seasons that will help them enhance and modify their overall sales strategies.
     "You're seeing more and more of this kind of analytical functionality
 being embedded in the application itself as a part of the process, as opposed
 to being done on a quarterly or weekly basis. The ROI is very fast on these
 types of applications," said Gartner Inc. Analyst Bill Hostmann in a recent
 Computerworld article.
     "StratTix is quickly becoming an indispensable tool for sports marketing,"
 said StratBridge Founder and CEO Matt Marolda. "The Boston Bruins are just the
 latest example of a professional sports franchise or league capitalizing on
 the immediacy of StratTix's data visualization and analysis to increase seat
 sales and revenues."
     About The Boston Bruins
     The Boston Bruins, one of the National Hockey League's Original Six
 franchises, will celebrate their 81st season this year. The Bruins have won
 five Stanley Cups and are one of the all-time winningest teams in NHL history.
 The Bruins are owned by Jeremy Jacobs, chairman and chief executive officer of
 Delaware North Companies, Inc., an international foodservice and hospitality
 management company based in Buffalo, N.Y. For more information on the Bruins,
 please visit
     About StratBridge
     Cambridge, Mass.-based StratBridge provides instant analytics software
 that enables business people to perform exhaustive diligence research at the
 touch of a button. is a Web-native system that seamlessly
 extracts data from internal and external sources, regardless of format, and
 visually renders it in Internet browsers and Microsoft Office applications. A
 variety of customers, including institutional and individual investors,
 consultants, business leaders and professional sports executives, use the
 software to quickly understand complex data patterns. For more information,
 visit the company's Web site at
     Contact: Michelle Dillon
              Beaupre & Co. Public Relations, Inc.

SOURCE StratBridge