Boston Celtics Make Revenues Jump With Real-Time Data Analysis From StratBridge

Championship Franchise Increases Tickets Sales Via StratBridge.Net

Dec 20, 2005, 00:00 ET from StratBridge

    BOSTON, Dec. 20 /PRNewswire/ -- The Boston Celtics are using data
 analytics technology from StratBridge to increase attendance and revenue for
 every home game at the TD BankNorth Garden. provides Celtics
 sales executives a capability no other NBA team has -- the ability to monitor
 the pulse of consumer demand through the real-time display of sold and
 available seating in the entire arena. This allows the team to develop
 promotions and sales strategies on the fly to fill seats, as well as conduct
 revenue analyses based on sales trends.
     "Nearly all of our variable business is ticket sales, and ticket sales are
 dynamic," said Daryl Morey, senior vice president of operations and
 information for the Celtics. "Basing sales strategies and revenue projections
 on one-time snapshots that take days to compile at a summary level isn't
 effective. gives us the on-demand diligence to make sound
 decisions that help boost attendance and revenue."
     A 40-inch plasma screen TV located in the Celtics sales nerve center
 displays an image of the arena seating chart with different color blocks
 indicating up-to-the-minute availability and revenue for home games throughout
 the season. Sales executives access this information via their desktops to
 study recent buying trends, identify sections that aren't selling well, and
 pinpoint targeted promotions.
     Delivering a complete picture
     Built on Microsoft's .NET Web services platform,
 simplifies in-depth data analysis by automating once tedious steps and
 producing detailed reports with just a few mouse clicks. Unlike other data
 reproduction tools that force users to interpret complex charts, delivers complete analyses via familiar Microsoft formats
 including Word, Excel and PowerPoint as well as Adobe .PDF files.
     "We knew we needed to access the valuable information that our attendance
 and sales data contained, but we didn't know how we would do it," said Morey.
 "After evaluating several options, we chose because it
 provided the flexibility to customize how we view the data, and the
 functionality to help us make good business decisions -- all in an affordable
     Shawn Sullivan, Celtics vice president of ticket sales, said, "It has
 become indispensable to our business."
     The software culls data from a variety of internal and external sources,
 regardless of original format, and displays it instantly so that managers can
 make vital business decisions quickly to stay competitive in the market.
 Companies such as the big four professional services firms, asset managers,
 and major global corporations in data-intensive industries including financial
 services, business consulting and consumer products are increasingly using to better understand the fundamental information that makes
 their businesses run.
     "Data is the lifeblood of any company, and understanding how to get the
 most value from it has been a struggle for decades," said StratBridge Founder
 and CEO Matt Marolda. "The Boston Celtics are one of the most successful teams
 in the NBA because of the franchise's rich history, its loyal fans, and savvy
 ownership. Using to boost sales will continue to make the
 Celtics a model professional sports team."
     About StratBridge
     Cambridge, Mass.-based StratBridge provides instant analytics software
 that enables business people to perform exhaustive diligence research at the
 touch of a button. is a Web-native system that seamlessly
 extracts data from internal and external sources, regardless of format, and
 visually renders it in Internet browsers and Microsoft Office applications. A
 variety of customers, including institutional and individual investors,
 consultants, business leaders and professional sports executives, use the
 software to quickly understand complex data patterns. For more information,
 visit the company's Web site at

SOURCE StratBridge