PR Program in 2010 to Include Promotion of First-Ever International Bowling Campus; MWW to Provide Strategic Planning, Media Relations, Event Publicity and Destination Marketing

EAST RUTHERFORD, N.J., Dec. 1 /PRNewswire/ -- MWW Group (www.mww.com), one of the nation's top ten public relations firms, announced today they have been retained by the Bowling Proprietors' Association of America, a non-profit organization serving bowling center owners across the county, to serve for a third consecutive year as the organization's PR agency of record. In 2010, MWW Group's efforts will include public relations and destination marketing for the January 25, 2010 grand opening of the first-ever International Bowling Campus, a $14 million, 100,000+ square complex in Arlington, TX.

The campus, located in close proximity to the new Dallas Cowboy Stadium, Texas Rangers Ballpark in Arlington and Six Flags Over Texas theme park, will house the Bowling Museum & Hall of Fame, International Training and Research Center and serve as headquarters to the BPAA, the United States Bowling Congress, the governing body of the sport of bowling and other industry groups.

"Bowling in the United States continues to see year-upon-year growth in consumer participation and influence with nearly 70 million people having bowled last year, a $10 billion impact on the economy. The grand opening of the premier International Bowling Campus is both a tremendous milestone for the industry and a unique opportunity to draw attention to the nationwide resurgence of this great American past time," said Michael W. Kempner, president and CEO of MWW Group.

The nationwide effort will be led out of MWW Group's East Rutherford, New York and Dallas offices.

"MWW has been a great partner to the bowling industry. Their continued counsel will be integral as we further elevate the image of bowling, expand participation, attract new corporate sponsors and promote the grand opening of the International Bowling Campus, a watershed moment that speaks to the rising popularity of bowling and increased solidarity across our industry," said Steve Johnson, Executive Director at BPAA.

About BPAA

Headquartered in Arlington, Texas, the 75-year-old Bowling Proprietors' Association of America is a trade association representing the business interests of bowling center owners worldwide. BPAA's mission is to enhance the profitability of its member bowling centers.

About MWW Group

MWW Group is one of the nation's top ten public relations agencies and is known for its results-driven approach to public relations and "Aim High. Deliver" commitment to client service. For four years in a row, MWW Group was honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. In 2008, MWW Group was named PR Agency of the Year by The American Business Awards and Mid-size PR Firm of the Year by PR News, in recognition of the firm's growth, strategic account leadership and industry-leading employee retention. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG).

SOURCE MWW Group

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