Boy Meets Car: Online Experience Unveils the Mystery of the Car-Buying Experience

    TORRANCE, Calif., Aug. 2 /PRNewswire/ -- Meet Drew.  He's young.  He's
 hip.  And he's just purchased a brand new Scion.
     He's also recorded his entire car-buying experience in his online journal
 to shed some light on this process and make the road to Scion ownership easier
 for all future buyers.
     Yes, Drew is a fictional character. But all the same, the experience and
 tips provided in Scion Solution's all-new credit module is real and legit
 (meet Drew by visiting scion.com/own/drew).
     The site, which launched August 1, is called "Boy Meets Car."  Those
 looking for a couple of tips can easily navigate the content by seeking info
 in one of three areas:
 
      *  Getting Started (the preparation you can do prior to visiting the
         dealership)
      *  The Dealership (what to expect on location) and
      *  Driving Away (what to expect after the paperwork is signed).
 
     Throughout the site, there are tools to help you budget for your new
 Scion, learn more about how your credit score impacts your finance rate and
 tips for making the dealership experience work for you.  The interactive
 module ends with an invitation to Build Your Scion and use the Online Credit
 Application.
     "For Scion business, we are making every attempt to listen to our
 customers and take their feedback to improve the overall finance experience,"
 said Maria Tirado, Toyota Financial Services' Interactive Marketing Manager.
 "We've heard that people want more information on the finance process, so
 we've tried to do that in a fun and interactive way."
     To access the site, please visit scion.com.
 
     About Toyota Financial Services
     TFS is the finance and insurance brand for Toyota in the U.S., offering
 retail auto financing and leasing through Toyota Motor Credit Corporation
 (TMCC) and extended service contracts through Toyota Motor Insurance Services
 (TMIS).
     Scion Solutions is a product line that falls under the TFS umbrella of
 products and services.  It was created in June 2003 to support the launch of
 Scion.
 
 

SOURCE  Toyota Financial Services