TORRANCE, Calif., Aug. 2 /PRNewswire/ -- Meet Drew. He's young. He's
hip. And he's just purchased a brand new Scion.
He's also recorded his entire car-buying experience in his online journal
to shed some light on this process and make the road to Scion ownership easier
for all future buyers.
Yes, Drew is a fictional character. But all the same, the experience and
tips provided in Scion Solution's all-new credit module is real and legit
(meet Drew by visiting scion.com/own/drew).
The site, which launched August 1, is called "Boy Meets Car." Those
looking for a couple of tips can easily navigate the content by seeking info
in one of three areas:
* Getting Started (the preparation you can do prior to visiting the
* The Dealership (what to expect on location) and
* Driving Away (what to expect after the paperwork is signed).
Throughout the site, there are tools to help you budget for your new
Scion, learn more about how your credit score impacts your finance rate and
tips for making the dealership experience work for you. The interactive
module ends with an invitation to Build Your Scion and use the Online Credit
"For Scion business, we are making every attempt to listen to our
customers and take their feedback to improve the overall finance experience,"
said Maria Tirado, Toyota Financial Services' Interactive Marketing Manager.
"We've heard that people want more information on the finance process, so
we've tried to do that in a fun and interactive way."
To access the site, please visit scion.com.
About Toyota Financial Services
TFS is the finance and insurance brand for Toyota in the U.S., offering
retail auto financing and leasing through Toyota Motor Credit Corporation
(TMCC) and extended service contracts through Toyota Motor Insurance Services
Scion Solutions is a product line that falls under the TFS umbrella of
products and services. It was created in June 2003 to support the launch of
SOURCE Toyota Financial Services