Boy Meets Car: Online Experience Unveils the Mystery of the Car-Buying Experience
TORRANCE, Calif., Aug. 2 /PRNewswire/ -- Meet Drew. He's young. He's hip. And he's just purchased a brand new Scion. He's also recorded his entire car-buying experience in his online journal to shed some light on this process and make the road to Scion ownership easier for all future buyers. Yes, Drew is a fictional character. But all the same, the experience and tips provided in Scion Solution's all-new credit module is real and legit (meet Drew by visiting scion.com/own/drew). The site, which launched August 1, is called "Boy Meets Car." Those looking for a couple of tips can easily navigate the content by seeking info in one of three areas: * Getting Started (the preparation you can do prior to visiting the dealership) * The Dealership (what to expect on location) and * Driving Away (what to expect after the paperwork is signed). Throughout the site, there are tools to help you budget for your new Scion, learn more about how your credit score impacts your finance rate and tips for making the dealership experience work for you. The interactive module ends with an invitation to Build Your Scion and use the Online Credit Application. "For Scion business, we are making every attempt to listen to our customers and take their feedback to improve the overall finance experience," said Maria Tirado, Toyota Financial Services' Interactive Marketing Manager. "We've heard that people want more information on the finance process, so we've tried to do that in a fun and interactive way." To access the site, please visit scion.com. About Toyota Financial Services TFS is the finance and insurance brand for Toyota in the U.S., offering retail auto financing and leasing through Toyota Motor Credit Corporation (TMCC) and extended service contracts through Toyota Motor Insurance Services (TMIS). Scion Solutions is a product line that falls under the TFS umbrella of products and services. It was created in June 2003 to support the launch of Scion.
SOURCE Toyota Financial Services
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