Petersen will share expertise on SEM strategies for small-business advertisers, with a focus on vertical search engine marketing

SANTA MONICA, Calif., March 10 /PRNewswire/ -- MatchCraft (www.matchcraft.com), leading provider of local search engine marketing (SEM) and automated bidding technologies, today announced that Brad Petersen, the company's senior vice president of business development, will be a featured speaker at Marketplaces 2010 (www.kelseygroup.com/marketplaces2010), BIA/Kelsey's upcoming conference about vertical services and the transition of local advertising from offline to online platforms, March 22-24, 2010, San Diego, California.

Petersen will participate on panel titled, "Critical Tools for Marketplace Success: Vertical Search," scheduled at 10:00 am on day one of the conference. Based on MatchCraft's experience in managing tens of thousands of vertical-based search campaigns for small and medium-sized businesses worldwide, he is uniquely qualified to offer deep insights from MatchCraft's learnings and best practices around the vertical-based search approach.

"We have assembled an extraordinary line-up of speakers for Marketplaces 2010, where we will focus on mobile advertising and social media as next-wave opportunities," said Peter Krasilovsky, vice president and program director, Marketplaces advisory service and conference chairman. "We are fortunate to have Brad among our roster of speakers, and we look forward to his contribution to this event."

MatchCraft will also be participating as a sponsor and exhibitor at Marketplaces 2010. Conference attendees can visit the MatchCraft booth in the exhibit hall for more information on the company's local SEM solutions.

About Marketplaces 2010

Marketplaces 2010 covers interactive local media with a focus on key developments and opportunities surrounding high-value verticals, such as entertainment, events, automotive, real estate and health. These categories, long underserved by traditional local media, are using the Internet, social media and mobile marketing to effectively target their customers and bring them beyond classifieds and Yellow Pages. For more information, visit www.kelseygroup.com/marketplaces2010.

About MatchCraft

MatchCraft is a leading SEM technology company specializing in enabling local media companies to successfully offer online advertising products to small businesses. MatchCraft works collaboratively with clients to define scalable online ad products and go-to-market strategies, train sales teams how to "make the right sale", and quickly implement technical and operational solutions that deliver these products successfully. If your objective is to grow your online revenue, seamlessly integrate automated systems that improve your margins, and delight your customers with high-performing products that ensure high renewal rates and create long-term value, then contact us today. For more information about MatchCraft and its products and services, visit www.matchcraft.com or call (888) 502-7238.

SOURCE MatchCraft

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