PALO ALTO, Calif., Aug. 12, 2015 /PRNewswire/ -- Branch, the industry leading deep linking and mobile engagement platform company, today introduced Branch Deepviews, a way for users to engage with an app's content, even before committing to a download. Deepviews are mobile web splash pages, automatically generated and hosted by Branch from pre-existing, native app content.
"The mobile browser isn't going anywhere even though app-only companies are becoming more prevalent, resulting in a more fragmented user experience for non-app users. Many mobile app developers don't have the resources to build an optimized web version of their app. Branch Deepviews provide this functionality by automatically generating web pages from app content," said Alex Austin, CEO of Branch. "It's as simple as checking a box on the Branch dashboard."
With over 3 million apps in the app stores, distinguishing oneself as a new app is very challenging without paying for installs or being featured in a store. A mobile web presence can open up new channels of brand discovery and help engage the users who won't commit to download an app. Today, mobile developers who want to do this must duplicate their development efforts to build their own website that mirrors all their app content, all while supporting multiple mobile devices and browsers. Deepviews addresses these challenges and more by delivering a complementary mobile website to a mobile app, built into Branch links that work on on any platform and in any browser, providing a streamlined experience to the user.
"Bridging the gap between mobile web and app install is extremely challenging, but by showing a content 'deepview', we've found users convert much more highly from mobile web traffic into active app users. It's counter intuitive that an extra step would help, but it's extremely powerful and plays to the psyche of the end user when they see a preview of the app content," said Dylan Bathurst, lead engineer for Close5 (an Ebay subsidiary).
Branch Deepviews was released in Beta with selected partners iHeartRadio, WeHeartIt, 9Gag, AllTheCooks, TheChive, Close5 and many more. In every single case, the Deepview additional step outperforms the direct-to-store flow by anywhere from 2 to 6 times over. As an example, data from Close5 has shown that users who see a Deepview after clicking a link will install at a rate of 37.5% as compared to users who are routed to an app store will install at rate of 7.6%. This indicates that even though the user sees an additional step before installing, the additional context will make them much more likely to convert into an app user.
Starting today, Deepviews are available to the broader mobile community free of charge, alongside Branch's powerful deep linking platform.
About Branch (branch.io)
Branch is a mobile deep linking platform for app developers that enables link-based user experiences, ranging from smart app banners to native content sharing to referral and invite features. Developers can create Branch links which intelligently redirect to the app if installed or fallback to the app stores and pass parameters through install if not. Branch links automatically support all existing deep linking technologies like Facebook App Links, Twitter app cards, Pinterest app pins, Google App Indexing, and Apple Universal Linking, Apple Spotlight Search, etc. Branch is currently serving hundreds of millions of deep link routes per day to thousands of apps, including companies like HotelTonight, Instacart, Redfin, Ebay and Microsoft. The best teams in mobile use Branch.