Brand Agency Unveils New Hybrid Model
The Halo Group Calls Itself "Tradigional"
"Our core vision is that brand communications must work interdependently, including all forms of paid advertising, social media...even sales presentations. So, we coined the term 'tradigional' to capture our capabilities," said
Michael Pierre ( http://tinyurl.com/c7jokz), Vice President of Connection Planning, will direct traditional and new media efforts for Halo and its clients. An early web innovator, Pierre's track record includes digital marketing efforts for Chase, Auto-bytel, Sony, US Army, DeBeers, Pfizer, Samsung, and
Guy Sealey (http://tinyurl.com/amflkc), Senior Creative Director, combines strategic and creative interactive capabilities. He is an industry veteran who developed digital marketing campaigns for Subway, US Airways and HBO. Guy created the first viral campaign for HBO's "Six Feet Under" and the first integrated campaign for Aunt Annie's Pretzels. He was awarded a 2007 Emmy for Outstanding Achievement in Broadband Content.
Tim Goodwin (http://tinyurl.com/aulz8d), is Director/Producer of New Media and will create web video and animation for digital marketing and social media efforts. An experienced film/video editor and motion graphic designer, Tim worked on teams nominated for an Academy Award (Murderball) and Emmy (ABC Sports). His film and broadcast credits include HBO, ESPN, Yahoo, Nickelodeon, and Pepsi.
Stu Garrett (http://tinyurl.com/c5nogk) joins Halo as a Senior Creative Director. Stu has received over 50 National Advertising Awards, including in the
"Our clients' brand strategies can be communicated everywhere, from broadcast quality video we create in-house for digital marketing efforts to SEO, to traditional print, direct mail and posters. Our tradigional hybrid approach is what clients need and demand today," said Passante.
About The Halo Group
Founded in 1994, The Halo Group is a 30-employee,
SOURCE The Halo Group