WASHINGTON, May 9, 2013 /PRNewswire/ -- To celebrate National Travel and Tourism Week, Brand USA, the new tourism marketing entity responsible for promoting the United States to world visitors, has organized its first-ever, multi-itinerary familiarization trip for nearly 100 influential international travel agents, May 9-16.
"The Brand USA inaugural MegaFam is providing some of the United Kingdom's leading travel agents the opportunity to experience the USA like never before," said Chris Thompson, president & CEO. "Whichever corner of this amazing country the itinerary touches, the Brand USA MegaFam will be an experience of a lifetime."
The familiarization tour includes seven simultaneous itineraries incorporating some of the United States' most iconic destinations. Each itinerary offers an incredible experience from the western wilds of Utah and Colorado; the urban playgrounds of the East Coast; the rich culture of Texas; the laidback lifestyle of California; the creole flavors of the Deep South; the natural beauty of the Pacific Northwest; or the Great Lakes region. The MegaFam culminates in Miami, Florida for the grand finale where each of the participating agents will join together to celebrate and share their experiences with each other.
MegaFam participants were selected among an elite group of travel agents from the UK and Ireland who booked trips to the USA from January 1 – April 5, 2013 via Brand USA's partner airlines, British Airways and American Airlines, and ground transportation partner, Avis. All participants have a passion for the USA and will be sharing their experiences and stories via social media throughout their journeys.
Brand USA was established by the Travel Promotion Act to spearhead the nation's first global marketing effort to promote the United States as a premier travel destination and communicate U.S. entry/exit policies and procedures. The program's activities are funded through a combination of private-sector investment and matching funds collected by the U.S. Government from international visitors who come to the U.S. under the Visa Waiver Program. No U.S. taxpayer dollars are used to operate the organization
SOURCE Brand USA