TUCSON, Ariz., Aug. 5, 2015 /PRNewswire/ -- Lee Jacobs, founder of Lescoja Corporation and creator of multiple personal care products, today announced the introduction of Launching New Products, a coaching service designed to meet the specific needs of entrepreneurs and companies that are considering developing, or have recently introduced, new consumer products into the marketplace.
"Having gone through the new product development process as an entrepreneur myself, I realized that there aren't any readily available resources to turn to for real-word advice from a source that's actually done it successfully. After receiving hundreds of questions from new and aspiring entrepreneurs about the new product launch process, I realized that my experience successfully launching new products could provide critical insights to help others do the same," said Lee Jacobs, creator of the Matte For Men skincare line. "Currently someone looking to develop a new product or launch a brand has to rely on information found in books or online... which can be out of date or simply incorrect. The other option is to hire a traditional consultant to offer advice. The problem here is that incredibly few consultants have actually developed a product or brand themselves. How can they be expected to speak intelligently on the subject? It's dangerous for someone who is looking to launch a new product to take advice from someone that doesn't actually have experience doing it."
Launching New Products is the first coaching service available to individuals and companies that allows them to receive guidance directly from an entrepreneur that has successfully introduced both products and brands into the marketplace. With the rollout of a new website, www.LaunchingNewProducts.com, entrepreneurs can schedule an appointment to speak directly with Lee Jacobs to discuss a wide range of product-related topics.
"With over 30 years of success in the sale and marketing of new products, my unique set of skills has allowed me to work with some of the top consumer products companies, as well as launch my own company and brands," said Jacobs. "The invaluable expertise I have gained in navigating the new product process and dealing with some of the largest national retailers will strengthen the foundation every new product or brand needs."
Launching New Products, and its accompanying website, will be supported by an integrated marketing campaign involving print and broadcast advertising, internet marketing, and public relations campaigns.
About Lee Jacobs
Lee Jacobs is an Arizona-based new product entrepreneur that has worked with premier consumer products companies in a variety of sales and marketing capacities. In 2004, he launched his first company, Lescoja, which is a leader in the premium men's skincare category. Currently he serves as President of Lescoja and The Great American Powder Company, and has written numerous articles on entrepreneurship for StartupWarfare.com.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/branding-authority-lee-jacobs-launches-unique-coaching-service-offering-product-development-guidance-to-new-product-entrepreneurs-300123832.html
SOURCE Launching New Products