BrandTruth Creates Unique Marketplace Solution to Better Engage the New Connected Consumer Company's Proprietary Methods Result in Better Sales

SAN FRANCISCO, April 4, 2013 /PRNewswire-iReach/ -- BrandTruth®, a national marketplace research and consulting company, has created a unique and proprietary solution that helps retailers understand the new connected consumer. BrandTruth uses a combination of cutting-edge technology and in-person, natural elicitation methodology to understand today's smartphone shopper.


The consumers' ability to research online through a smartphone or tablet while shopping is changing buying behavior and has created the "Connected Consumer," according to BrandTruth. The company has conducted on-going mobile shopper research for select Fortune 500 companies since 2010 and has found:

  • 24% increase in the use of mobile coupons
  • 54% more price shopping comparisons done via smartphones
  • 23% increase in consumer dedication to a single retailer

"We can give our clients what no other company can and that's a way to capture what shoppers are saying, thinking and doing, in real time," said BrandTruth Co-Partner Kevin O'Shea. "In the most competitive marketplace environment we have ever seen, we can give our brand partners and retailers another tool to keep those connected consumers engaged and walking out with what they think is a great value."

In its 11 year history, BrandTruth helped many progressive companies, including some of the world's largest such as Coca-Cola®, HP and others, find the truth behind shoppers' purchasing decisions through proprietary stealth observation and engagement methodologies.  However, technology is revolutionizing the retail payment system, according to the National Retail Federation, and giving shoppers more options.

"BrandTruth is different from any other marketplace consultant because we talk directly to the consumer/shopper as they are shopping, casually, without them being aware they are being studied. We can help most brands/retailers uncover what the shopper is thinking and ways to keep them connected and happy." O'Shea said. 

About BrandTruth

BrandTruth® is a team of dedicated brand marketing and retail industry veterans who use their extensive experiences in connecting with and aligning with consumers, to find meaningful solutions on how to sell more effectively to them. Using a proprietary natural elicitation methodology, BrandTruth specializes in uncovering powerful insights into how brands are connecting – or disconnecting – with their customers and in providing tactical and strategic assistance in how to navigate and optimize opportunity in an ever-changing environment.

Find us online at or @brandtruths

Media Contact:

Kevin O'Shea, BrandTruth, LLC, 650-269-3434,

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SOURCE BrandTruth, LLC


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