BRC Imagination Arts Puts Final Touches on the Abraham Lincoln Presidential Museum

Newest Presidential Museum Uses Advanced Technology and Special Effects to

Immerse Visitors in the Life of Abraham Lincoln

Feb 18, 2005, 00:00 ET from BRC Imagination Arts

    BURBANK, Calif. and SPRINGFIELD, Ill., Feb. 18 /PRNewswire/ -- BRC
 Imagination Arts, one of the world's leading creators of distinctive and
 compelling experience attractions for museums, corporate visitor centers and
 heritage attractions, today began adding the final design touches to the
 Abraham Lincoln Presidential Museum (, which is scheduled
 to open April 19, 2005 in downtown Springfield, Illinois.
     The Abraham Lincoln Presidential Museum re-invents what is possible in
 museum design by combining impeccable scholarship with brilliant showmanship
 to communicate the remarkable life and times of Abraham Lincoln in
 unforgettable ways.
     Using advanced state-of-the-art technology and special effects techniques
 borrowed from theme parks, Hollywood, and Broadway, BRC Imagination Arts
 ( designed the museum's interior experience, which
 features more than 40,000 square feet of immersive experience exhibits,
 special effects theatres and displays of original artifacts of Lincoln's life
 and presidency.
     "When the museum opens in spring 2005, visitors will be astonished to
 discover it is not filled with the usual rows of glass cases stuffed with
 memorabilia.  Instead, they will enjoy an entertaining blend of showmanship
 and scholarship, full of special effects, world-class storytelling and
 dazzling high tech surprises," said Bob Rogers, founder and chairman of BRC
 Imagination Arts.  "History is too important to be left in the past.
 Lincoln's story deserves the best, most captivating and accurate presentation
 in the world.  With this museum, we strived to bring the subject alive while
 thrilling and educating the audience."
     Hired in 1998 by the Illinois Historic Preservation Agency and the
 Illinois Capital Development Board, BRC Imagination Arts has spent the last
 six years working with scholars, historians, teachers, and historical
 advisors, including some of the world's foremost authorities on Lincoln's life
 and presidency, plus 40 other organizations, to build the story of Abraham
 Lincoln from concept to construction to final creation.  The final design
 touches of the museum's exhibits are currently being put in place, as true to
 life replicas of Lincoln, his family, and colleagues, as well as historical
 items of the era, arrive and are set in their final place at the Lincoln
     When it opens in April, visitors will be immersed in engaging and
 historical accounts of the drama, emotion and facts of Lincoln's extraordinary
 life, from childhood through his assassination and funeral.  Exhibits include:
     The Journey is an immersive, walk-through experience that allows visitors
 to travel with Abraham Lincoln through the emotional and powerful personal
 events that shaped his life and forever changed the destiny of the United
 States.  Along the way, visitors enter historically accurate and dramatic
 settings from Lincoln's life.  Visitors feel as though "they are there" as
 they personally experience events that Lincoln faced.
     Featuring an encounter with Lincoln's ghost, the dramatic and magical
 special effects presentation in Ghosts of the Library uses Holavision(R) to
 capture the exciting sense of mystery and discovery that scholars and curators
 feel as they approach a great research collection.  Holavision(R) is a
 proprietary BRC Imagination Arts-owned technology that allows a live, on-stage
 actor to appear to control smoke and vapors around him or her, causing the
 vapors to condense and form images and ghosts that seem to interact with, and
 even respond to, the actor.
     A contemporary portrayal of Campaign 1860, the presidential race of 1860,
 features a television newscast analyzing 30-second campaign commercials
 promoting each of that year's four candidates.  The history comes alive when
 placed in present-day media language.
     In The Whispering Gallery, visitors walk through a twisted, unsettling
 hallway where they hear unkind words spoken about Mr. and Mrs. Lincoln during
 their early months in Washington.  In twisted picture frames, cruel
 caricatures and harsh political cartoons attacking the presidential couple
 cover the walls, showing the great challenges Lincoln faced to lead our
     The Emancipation Proclamation, a special effects "illusion corridor,"
 features a gauntlet of dream-like images of angry people telling Lincoln how
 he should handle the issue of slavery. T he varying, sometimes racist,
 opinions remind visitors that Lincoln led a deeply divided nation that
 required great courage from its leader.
     The Treasures Gallery, a soaring exhibit space, showcases authentic
 historical artifacts that were a part of Lincoln's everyday life including his
 eyeglasses and shaving mirror, Mary's music box, and Lincoln's presidential
 portfolio (briefcase).  Additionally, for the first time, on display for
 visitors to see, examine and appreciate will be the famous documents that
 changed the course of American history, including the Gettysburg Address
 (handwritten by Lincoln himself), and a signed original of the Emancipation
     Designed with state-of the-art technology and special effects, the Union
 Theater features Lincoln's Eyes, a dazzling three-stage surround experience
 that creates a portrait of Lincoln through the emotions in his eyes -- sorrow,
 resolve, hope, vision, forgiveness and more.
     The Abraham Lincoln Presidential Museum will also feature a children's
 area, restaurant, gift shop, and a 4,500 square foot Plaza, sure to be one of
 the most popular gathering places in Illinois.
     About BRC Imagination Arts
     Founded in 1981, BRC Imagination Arts is the leader in the design,
 creation and production of innovative and immersive experience-based
 attractions for museums, experiential marketing, theme parks and cultural
 heritage sites worldwide.  With offices in California, Amsterdam and the
 United Kingdom, BRC has been honored with over 250 international awards for
 creative excellence including two Academy Award nominations and nine THEA
 Awards for Outstanding Achievement in themed entertainment. BRC projects have
 consistently exceeded the expectations of clients and visitors, and have a
 proven track record of economic sustainability and the industry's best record
 for on time, on budget performance.  Clients include Ford Motor Company,
 General Motors, NASA, Disney, Warner Brothers and Universal Studios.  The
 company is currently engaged in major projects in the U.S., China, Japan,
 Singapore, South Africa, the UK, and Sweden.  For more information, visit

SOURCE BRC Imagination Arts