Breckenridge Pharmaceutical Acquires Kaolectrolyte Brand From Pharmacia & Upjohn
BOCA RATON, Fla., Feb. 8 /PRNewswire/ -- Breckenridge Pharmaceutical, Inc. is pleased to announce that effective February 5, 1999, Breckenridge Pharmaceutical, Inc. has completed the purchase of Pharmacia & Upjohn Company's Kaolectrolyte(TM) Electrolyte Replenisher Brand. Kaolectrolyte(TM) is an electrolyte replenisher given primarily to children to prevent dehydration due to fluids lost from diarrhea and vomiting. Kaolectrolyte(TM) is available in three flavors: Grape, Bubble Gum and Unflavored. Kaolectrolyte(TM) is packaged in convenient, pre-measured powder to make 4-8 oz. servings, allowing no waste and a 3-year shelf life. Breckenridge Pharmaceutical, Inc. is planning an aggressive re-introduction of Kaolectrolyte(TM) for the first and second quarters in 1999, which will include an over $3MM promotional/advertising campaign featuring national print advertising, radio advertising, physician and new mother sampling, educational pamphlets, a consumer toll-free telephone number, instant redeemable coupons and a public relations campaign. A smooth transition of Kaolectrolyte(TM) is anticipated, with all business becoming the property of Breckenridge Pharmaceutical, Inc. beginning on February 8, 1999. All orders, customer service requests, information and questions should be directed to Breckenridge Pharmaceutical, Inc. at (800) 367-3395.
SOURCE Breckenridge Pharmaceutical, Inc.
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