Bristol-Myers Squibb: Performance, Capabilities, Goals and Strategies in the Worldwide Pharmaceutical Market

NEW YORK, Nov. 15, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Bristol-Myers Squibb: Performance, Capabilities, Goals and Strategies in the Worldwide Pharmaceutical Market

http://www.reportlinker.com/p0368716/Bristol-Myers-Squibb-Performance-Capabilities-Goals-and-Strategies-in-the-Worldwide-Pharmaceutical-Market.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Pharmaceutical

A strategic assessment of Bristol-Myers Squibb, one of the world's leading pharmaceutical companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The report presents a comprehensive analysis of the company's performance, capabilities, goals and strategies in the global pharmaceutical market.

Contains 88 pages and 20 tables

Table of Contents

I. Executive Summary . . . 1

II. Business Organization 5

III. Senior Management . . 14

IV. Facilities and Employees . 18

V. Technological Know-How 21

VI. Product Portfolio . 23

VII. Marketing Tactics 31

VIII. Sales and Profit Growth . 33

IX. R&D Expenditures and Major Programs . 55

X. Collaborative Arrangements . 60

XI. Strategic Direction . . 84

List of Tables

Table 1: Bristol-Myers Squibb Sales and Operating Profit

Growth

Table 2: Bristol-Myers Squibb Sales By Major Drug and Geographic Region

Table 3: Bristol-Myers Squibb Sales Growth by Major Drug

Table 4: Bristol-Myers Squibb Sales By Geographic Region

Table 5: Bristol-Myers Squibb Estimated Sales Growth By Geographic Region

Historical Financials

Table 1: Bristol-Myers Squibb Sales and Operating Profit

Growth

Table 2: Bristol-Myers Squibb Sales by Major Division

Table 3: Bristol-Myers Squibb Sales by Major Division and

Geographic Region

Table 4: Bristol-Myers Squibb Sales Growth by Major Division

Table 5: Bristol-Myers Squibb Sales by Therapeutic Category

Table 6: Bristol-Myers Squibb Sales by Therapeutic Category

and Geographic Region

Table 7: Bristol-Myers Squibb Sales Growth by Therapeutic

Category

Table 8: Bristol-Myers Squibb Sales by Major Drug

Table 9: Bristol-Myers Squibb Sales Growth by Major Drug

Table 10: Bristol-Myers Squibb Sales by Product Line

Table 11: Bristol-Myers Squibb Sales Growth by Product Line

Table 12: Bristol-Myers Squibb Sales by Geographic Region

Table 13: Bristol-Myers Squibb Sales Growth by Geographic

Region

Table 14: Bristol-Myers Squibb Other Health Care Sales by

Product

Table 15: Bristol-Myers Squibb Sales Growth by Geographic Region

To order this report:

: Bristol-Myers Squibb: Performance, Capabilities, Goals and Strategies in the Worldwide Pharmaceutical Market

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