Britannica and Sourcebooks Partner to Produce and Distribute Britannica Almanac
Deal Marks Two Companies' Aggressive Stance on Best-selling, Critically
CHICAGO, March 1 /PRNewswire/ -- Encyclopaedia Britannica and Sourcebooks have announced an agreement in which Sourcebooks will handle manufacturing, marketing and sales of the Encyclopaedia Britannica Almanac 2005 in the United States and Canada. The deal signals a strong level of commitment by both companies to Britannica's almanac, which spent several weeks on the Washington Post best-seller list after it was first published in 2003. Library Journal was moved to say, "It may be time for the venerable World Almanac and Book of Facts to step aside," bolstering the almanac's reputation as the best on the market. The initial success has convinced both companies of the almanac's huge growth potential, and the agreement reflects their intention to forge ahead aggressively with plans for next year. "We've seen outstanding sales of the first two editions of the Britannica Almanac, and with the help of Sourcebooks I think we can take it to another level," said Jorge Cauz, president of Encyclopaedia Britannica, Inc. "Our success shows that the market is looking for an almanac that combines very high quality and an enjoyable read. We're going to give them that, and Sourcebooks will make sure it sells." Dominique Raccah, CEO and founder of Sourcebooks, says, "We see tremendous opportunity for the Encyclopaedia Britannica Almanac, which people are already talking about as the best almanac in the marketplace. We're very excited about developing marketing for both an exceptional product and one of the great brands in the world." Sourcebooks already has a track record for success after tripling the sales on the Fiske Guide for Colleges in the last three years after 20 years of previous publication by Random House. The Fiske Guide to Colleges is now the top college guide in the country. The Encyclopaedia Britannica Almanac offers more coverage of key subjects than any other leading almanac. In addition to comprehensive listings in arts and entertainment, major awards, people, history, science, business and geography, this almanac boasts new features and coverage of recent events. The Personalities section is a valuable guide to the people behind the headlines with key biographical information. The almanac also includes "Britannica Greats," with such features as the best plays and inventions of all time and the funniest movies ever made. All of it is included in one compact volume -- though Britannica's almanac runs more than one hundred pages thicker than its leading competitors. Sourcebooks enters this agreement after undergoing significant expansion in the last year. Last month, Sourcebooks announced its plans to enter the calendar business and signed as lead calendars America 24/7, based on the New York Times best-selling book, and Encyclopaedia Britannica On This Day. Last May, Sourcebooks and U.S. News and World Report entered into business together to launch The U.S. News and World Report Ultimate College Directory 2004 with other specialized guides for medical and law schools coming this spring and fall. At that time, Sourcebooks also announced an exclusive distribution deal with Reed Press, the new book publishing-arm of Reed Information Business (RBI), and launched The Complete Guide to Oscar Fashions from Reed-owned Variety.
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