Britannica Taps Direct-Marketing Maven to Drive Growing Consumer Channels

Jan 05, 2006, 00:00 ET from Encyclopaedia Britannica, Inc.

    CHICAGO, Jan. 5 /PRNewswire/ -- Encyclopaedia Britannica, Inc. today
 announced that it has named direct-marketing expert Dan Smith senior vice
 president, consumer sales, with a mandate to continue developing the company's
 direct-to-consumer businesses.
     Smith, who comes to Britannica from, Inc., will be responsible for
 all direct-to-consumer sales in the United States, including e-commerce,
 subscriptions to Britannica Online ( ),
 direct-response campaigns and sales to existing customers.
     As Britannica's product line has expanded beyond multi-volume
 encyclopedias in the past decade, so too have its consumer-marketing
 operations.  The company now distributes products online, in retail stores,
 and through a variety of direct-to-consumer methods.
     "Dan understands the strategic value of the trust and equity that reside
 in the Britannica brand," said Jorge Cauz, president of Encyclopaedia
 Britannica, Inc.  "He'll use his direct-marketing knowledge to expand our role
 as an authoritative source of knowledge and information.  He's just the person
 we need to put all the pieces together in several of our most promising
 business channels."
     At, where he was most recently executive vice president, Smith
 helped the company expand its online marketing unit from $10 million to
 $300 million.  Before joining FTD in 1998, Smith was with the Ashton-Drake
 Galleries for nine years.  He holds a bachelor's degree in marketing from the
 University of Illinois.
     About Encyclopaedia Britannica
     Encyclopaedia Britannica, Inc. has been a leader in reference and
 education publishing since 1768.  The company is known for the 32-volume
 Encyclopaedia Britannica and its pioneering work in electronic publishing.
 Its products include Britannica Online School Edition and other digital
 products; and printed products such as the new Britannica Discovery Library.
 Long recognized for its superior authority, Britannica's editorial operation
 is overseen by some of the world's most distinguished scholars, several of
 them Nobel laureates.  Britannica makes its headquarters in Chicago.

SOURCE Encyclopaedia Britannica, Inc.