CHICAGO, Jan. 5 /PRNewswire/ -- Encyclopaedia Britannica, Inc. today
announced that it has named direct-marketing expert Dan Smith senior vice
president, consumer sales, with a mandate to continue developing the company's
Smith, who comes to Britannica from FTD.com, Inc., will be responsible for
all direct-to-consumer sales in the United States, including e-commerce,
subscriptions to Britannica Online ( http://www.britannica.com ),
direct-response campaigns and sales to existing customers.
As Britannica's product line has expanded beyond multi-volume
encyclopedias in the past decade, so too have its consumer-marketing
operations. The company now distributes products online, in retail stores,
and through a variety of direct-to-consumer methods.
"Dan understands the strategic value of the trust and equity that reside
in the Britannica brand," said Jorge Cauz, president of Encyclopaedia
Britannica, Inc. "He'll use his direct-marketing knowledge to expand our role
as an authoritative source of knowledge and information. He's just the person
we need to put all the pieces together in several of our most promising
At FTD.com, where he was most recently executive vice president, Smith
helped the company expand its online marketing unit from $10 million to
$300 million. Before joining FTD in 1998, Smith was with the Ashton-Drake
Galleries for nine years. He holds a bachelor's degree in marketing from the
University of Illinois.
About Encyclopaedia Britannica
Encyclopaedia Britannica, Inc. has been a leader in reference and
education publishing since 1768. The company is known for the 32-volume
Encyclopaedia Britannica and its pioneering work in electronic publishing.
Its products include Britannica Online School Edition and other digital
products; and printed products such as the new Britannica Discovery Library.
Long recognized for its superior authority, Britannica's editorial operation
is overseen by some of the world's most distinguished scholars, several of
them Nobel laureates. Britannica makes its headquarters in Chicago.
SOURCE Encyclopaedia Britannica, Inc.