Britannica Taps Direct-Marketing Maven to Drive Growing Consumer Channels
CHICAGO, Jan. 5 /PRNewswire/ -- Encyclopaedia Britannica, Inc. today announced that it has named direct-marketing expert Dan Smith senior vice president, consumer sales, with a mandate to continue developing the company's direct-to-consumer businesses. Smith, who comes to Britannica from FTD.com, Inc., will be responsible for all direct-to-consumer sales in the United States, including e-commerce, subscriptions to Britannica Online ( http://www.britannica.com ), direct-response campaigns and sales to existing customers. As Britannica's product line has expanded beyond multi-volume encyclopedias in the past decade, so too have its consumer-marketing operations. The company now distributes products online, in retail stores, and through a variety of direct-to-consumer methods. "Dan understands the strategic value of the trust and equity that reside in the Britannica brand," said Jorge Cauz, president of Encyclopaedia Britannica, Inc. "He'll use his direct-marketing knowledge to expand our role as an authoritative source of knowledge and information. He's just the person we need to put all the pieces together in several of our most promising business channels." At FTD.com, where he was most recently executive vice president, Smith helped the company expand its online marketing unit from $10 million to $300 million. Before joining FTD in 1998, Smith was with the Ashton-Drake Galleries for nine years. He holds a bachelor's degree in marketing from the University of Illinois. About Encyclopaedia Britannica Encyclopaedia Britannica, Inc. has been a leader in reference and education publishing since 1768. The company is known for the 32-volume Encyclopaedia Britannica and its pioneering work in electronic publishing. Its products include Britannica Online School Edition and other digital products; and printed products such as the new Britannica Discovery Library. Long recognized for its superior authority, Britannica's editorial operation is overseen by some of the world's most distinguished scholars, several of them Nobel laureates. Britannica makes its headquarters in Chicago.
SOURCE Encyclopaedia Britannica, Inc.
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