Broadcom's Bluetooth(R) Technology Provides Unmatched Multimedia Capabilities in Samsung(R) SPH-V6900 Cellular Handset

Superior Silicon and Software Integration Enable Industry's First Streaming of

Music From a Production Cell Phone to a Stereo Wireless Headset

May 24, 2005, 01:00 ET from Broadcom Corporation

    IRVINE, Calif., May 24 /PRNewswire-FirstCall/ -- Broadcom Corporation
 (Nasdaq:   BRCM), a global leader in wired and wireless broadband communications
 semiconductors, today announced that its popular Bluetooth(R) technology is
 enabling superior wireless multimedia capabilities within the new SPH-V6900
 cellular handsets from Samsung Electronics Co. Ltd. For this application,
 Broadcom's Bluetooth technology is the first to wirelessly stream stereo music
 from a phone to the headset without the need for a cable.  These types of
 unique applications showcase how Broadcom wireless technology is being adopted
 by major mobile device manufacturers to provide their customers with a leading
 edge end-user experience.
     Cellular handsets continue to develop beyond basic communication
 capabilities to include multimedia and other functions, offering cellular
 service providers increased revenue opportunities as end-users download music
 and video files to their devices. Samsung's new SPH-V6900 OnePhone is among
 the most technologically advanced of this new generation of phones. With its
 commitment to providing a wireless end-user experience that is as
 sophisticated as the phone's multimedia capabilities, Samsung is recognized as
 a leader in the high-end phone market.
     "With its ability to provide the Bluetooth technology we require to
 fulfill our vision for an unprecedented multimedia handset user experience,
 Broadcom has proven to be a valuable partner for Samsung," said Jong-In Kim,
 Vice President of Product Planning Division at Samsung. "With the broadest
 portfolio of Bluetooth chips and software products, Broadcom is well-suited to
 enable these next-generation wireless capabilities that our products require."
     Bluetooth capabilities in the Samsung SPH-V6900 multimedia phone are
 enabled by a combination of Broadcom silicon and software, featuring the
 Blutonium(R) BCM2035 single-chip radio and BTE mobile software. Streaming
 multimedia and other unique functionality is made possible by the richest
 collection of Bluetooth "profiles" in the industry, featuring 14 software
 applications working together to provide an unparalleled Bluetooth experience.
     "Continuous development of our Bluetooth software and silicon has allowed
 us to maintain a leading position for enabling advanced multimedia
 capabilities in a wide range of mobile and wireless devices, from cutting edge
 cellular handsets to a full range of PC accessories and stereo headsets," said
 Yossi Cohen, VP/GM Wireless and Personal Area Networking. "We are grateful to
 be selected by Samsung as its Bluetooth partner for the OnePhone product,
 providing Broadcom with the opportunity to highlight the unique capabilities
 of our wireless products."
     Broadcom Bluetooth Geared Toward Multimedia
     Broadcom's Blutonium silicon and WIDCOMM(R) BTE software are increasingly
 the technology combination of choice for manufacturers seeking to provide
 their customers with the most advanced multimedia Bluetooth features in the
 industry. The design of the OnePhone is based on the Broadcom(R) BCM2035 and
 uses Class-1 techniques that provide increased range as compared to more
 common Class-2 devices. This enhanced range allows users to maintain a
 connection to the phone at distance of up to 100 meters. WIDCOMM software
 features the richest portfolio of Bluetooth software profiles available for
 mobile devices and has been leading the trend towards enabling wireless stereo
 streaming across PCs, PDAs and mobile phones.
     The Bluetooth profiles include the following subsets:
     * CTP (cordless telephony) profile enables the phone to connect to home
       gateway devices so that the mobile phone can be used as conventional
       wireless phone in the residence or small business.
     * The AV profiles (A2DP, AVRCP, GAVDP) enable the phone to wirelessly
       stream high quality audio to Bluetooth headphones, providing remote
       control of audio including functions such as pause, play, and volume up
       or down.
     * OBEX-based profiles, such as object push (OPP), basic imaging (BIP),
       basic printing (BPP) and file transfer (FTP) enable users to transfer
       data (such as pictures, contacts, and files) from the phone to other
       devices such as PCs, printers and other phones.
     The Samsung SPH-V6900 phone is currently shipping in Korea.
     Broadcom's BCM2035 single-chip Bluetooth device and BTE-mobile software
 are available now in volume production.
     About Broadcom
     Broadcom Corporation is a global leader in wired and wireless broadband
 communications semiconductors.  Our products enable the convergence of high-
 speed data, high definition video, voice and audio at home, in the office and
 on the go.  Broadcom provides manufacturers of computing and networking
 equipment, digital entertainment and broadband access products, and mobile
 devices with the industry's broadest portfolio of state-of-the-art system-on-
 a-chip and software solutions.  These solutions support our core mission:
 Connecting everything(R).
     Broadcom is one of the world's largest fabless semiconductor companies,
 with annual revenue of more than $2 billion.  The company is headquartered in
 Irvine, Calif., with offices and research facilities in North America, Asia
 and Europe.  Broadcom may be contacted at 1-949-450-8700 or at
     Safe Harbor Statement under the Private Securities Litigation Reform Act
 of 1995:
     All statements included or incorporated by reference in this release,
 other than statements or characterizations of historical fact, are forward-
 looking statements. These forward-looking statements are based on our current
 expectations, estimates and projections about our industry and business,
 management's beliefs, and certain assumptions made by us, all of which are
 subject to change. Forward-looking statements can often be identified by words
 such as "anticipates," "expects," "intends," "plans," "predicts," "believes,"
 "seeks," "estimates," "may," "will," "should," "would," "could," "potential,"
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 results and are subject to risks, uncertainties and assumptions that could
 cause our actual results to differ materially and adversely from those
 expressed in any forward-looking statement.
     Important factors that may cause such a difference for Broadcom in
 connection with our Bluetooth products include, but are not limited to,
 general economic and political conditions and specific conditions in the
 markets we address, including the volatility in the technology sector and
 semiconductor industry, trends in the broadband communications markets in
 various geographic regions, and possible disruption in commercial activities
 related to terrorist activity or armed conflict in the United States and other
 locations; the rate at which our present and future customers and end-users
 adopt Broadcom's technologies and products in the markets for wireless
 networking applications; delays in the adoption and acceptance of industry
 standards in those markets; our ability to scale our operations in response to
 changes in demand for our existing products and services or demand for new
 products requested by our customers; intellectual property disputes and
 customer indemnification claims and other types of litigation risk; the
 timing, rescheduling or cancellation of significant customer orders and our
 ability, as well as the ability of our customers, to manage inventory; our
 ability to retain, recruit and hire key executives, technical personnel and
 other employees in the positions and numbers, with the experience and
 capabilities, and at the compensation levels needed to implement our business
 and product plans; our ability to timely and accurately predict market
 requirements and evolving industry standards and to identify opportunities in
 new markets; our ability to specify, develop or acquire, complete, introduce,
 market and transition to volume production new products and technologies in a
 cost-effective and timely manner; the gain or loss of a key customer, design
 win or order; competitive pressures and other factors such as the
 qualification, availability and pricing of competing products and technologies
 and the resulting effects on sales and pricing of our products; the timing of
 customer-industry qualification and certification of our products and the
 risks of non-qualification or non-certification; changes in our product or
 customer mix; the volume of our product sales and pricing concessions on
 volume sales; the availability and pricing of third party semiconductor
 foundry and assembly capacity and raw materials; fluctuations in the
 manufacturing yields of our third party semiconductor foundries and other
 problems or delays in the fabrication, assembly, testing or delivery of our
 products; the risks of producing products with new suppliers and at new
 fabrication and assembly facilities; the effects of new and emerging
 technologies; problems or delays that we may face in shifting our products to
 smaller geometry process technologies and in achieving higher levels of design
 integration; the quality of our products and any remediation costs; the
 effectiveness of our expense and product cost control and reduction efforts;
 the risks and uncertainties associated with our international operations,
 particularly in light of recent events; the effects of natural disasters,
 public health emergencies, international conflicts and other events beyond our
 control; the level of orders received that can be shipped in a fiscal quarter;
 and other factors.
     Our Annual Report on Form 10-K, subsequent Quarterly Reports on Form 10-Q,
 recent Current Reports on Form 8-K, and other Securities and Exchange
 Commission filings discuss the foregoing risks as well as other important risk
 factors that could contribute to such differences or otherwise affect our
 business, results of operations and financial condition. The forward-looking
 statements in this release speak only as of this date. We undertake no
 obligation to revise or update publicly any forward-looking statement for any
     Broadcom(R), the pulse logo, Connecting everything(R), the Connecting
 everything logo, Blutonium(R) and WIDCOMM(R) are among the trademarks of
 Broadcom Corporation and/or its affiliates in the United States, certain other
 countries and/or the EU. Samsung(R) is a trademark of Samsung Electronics Co.,
 Ltd. Bluetooth(R) is a trademark of the Bluetooth SIG.  Any other trademarks
 or trade names mentioned are the property of their respective owners.
      Broadcom Trade Press Contact
      Henry Rael
      Public Relations Manager
      Broadcom Investor Relations Contact
      T. Peter Andrew
      Sr. Director, Investor Relations
      Broadcom Technical Contact
      Scott Bibaud
      Sr. Director of Marketing, Bluetooth Products

SOURCE Broadcom Corporation