Budget Travel Teams Up With Budget Rent A Car to Offer Tips for 'Traveling Large for Less' Renters Receive Special Subscription Offer and More



    NEW YORK and PARSIPPANY, N.J., May 25 /PRNewswire/ -- Arthur Frommer's
 Budget Travel magazine and Budget Rent A Car System, Inc. today announced an
 exclusive partnership to offer readers and renters a way to "Travel Large for
 Less."
     Beginning with the June issue, Budget Travel will include a monthly print
 series sponsored by Budget Rent A Car, featuring an interesting U.S. city and
 how to make the most of it on a budget.  The piece will provide readers with
 ideas on how to "get to" and "around" this destination inexpensively and will
 point out sights to see, places to eat, routes to drive and a host of other
 tips.  A list of upcoming events in the city will be included as well.  For
 example, in San Francisco, the June destination, readers can learn about free
 walking tours and Sunday concerts, great inexpensive dining options in North
 Beach, the Mission District and the Embarcadero, details about the Chinatown
 Night Market Fair or the Union Street Festival and where to stop when driving
 up to Napa Valley for a day trip.
     In addition, Budget locations in and around the San Francisco area will
 display the print spread at the rental counter as well as a special
 subscription offer for Budget Travel.  The tips will also be included in a
 brochure and will be made available at the counter in each highlighted city so
 that travelers have the "insider's guide" at their fingertips.
     "The synergy between Budget Travel and Budget Rent A Car provides a strong
 starting point for an effective marketing partnership," Publisher Nancy
 Telliho said.  "Both companies seek to provide smart consumers with the
 information and tools they need to get the most value out of their vacations."
     "At Budget, we are committed to providing customers with great value not
 just in their car rental but for all their travel," said Scott Deaver,
 executive vice president of marketing for Cendant Car Rental Group, the parent
 company of Budget.  "Our new initiative with Budget Travel is a natural
 extension of this commitment and reinforces that Budget is the leading value
 choice for renters."
     The series will run through 2004 and an online banner campaign will be
 posted on http://BudgetTravel.MSNBC.com.  Travelers reserving a car on
 http://budget.com will also receive a special subscription offer to Budget
 Travel on the reservation confirmation page.
 
     About Budget Travel
     Budget Travel is published 10 times annually by Newsweek Budget Travel,
 Inc.  Newsweek, Inc. is a wholly owned subsidiary of The Washington Post
 Company (NYSE:   WPO).
 
     About Budget Rent A Car
     Budget Rent A Car System, Inc. is the owner and franchiser of one of the
 world's best-known car rental brands with nearly 2,000 car rental locations in
 the U.S., Canada, Latin America, Caribbean, Australia and New Zealand.  The
 company is part of Cendant Car Rental Group, a wholly-owned subsidiary of
 Cendant Corporation (NYSE:   CD), a diversified global provider of business and
 consumer services primarily within the travel and real estate sectors. For
 further information visit http://www.budget.com or
 http://www.cendant.com/media.
 
 

SOURCE Budget Travel; Budget Rent A Car System, Inc.
RELATED LINKS
http://www.budgetrentacar.com

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